A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY
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| Format: | Article |
| Language: | English |
| Published: |
Sarawak Research Society (SRS)
2022-01-01
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| Series: | Journal of Applied Structural Equation Modeling |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1AOPeZYalaulDVydGleDpbWXuMKg241TP/view?usp=sharing |
| _version_ | 1827614394598555648 |
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| author | Francis Muya |
| author_facet | Francis Muya |
| author_sort | Francis Muya |
| collection | DOAJ |
| first_indexed | 2024-03-09T08:55:18Z |
| format | Article |
| id | doaj.art-8d95952cce9145f4bd945c5cb244f2ba |
| institution | Directory Open Access Journal |
| issn | 2590-4221 |
| language | English |
| last_indexed | 2024-03-09T08:55:18Z |
| publishDate | 2022-01-01 |
| publisher | Sarawak Research Society (SRS) |
| record_format | Article |
| series | Journal of Applied Structural Equation Modeling |
| spelling | doaj.art-8d95952cce9145f4bd945c5cb244f2ba2023-12-02T13:24:29ZengSarawak Research Society (SRS)Journal of Applied Structural Equation Modeling2590-42212022-01-016111810.47263/JASEM.6(1)05A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDYFrancis Muyahttps://drive.google.com/file/d/1AOPeZYalaulDVydGleDpbWXuMKg241TP/view?usp=sharingmarketing orientationhigher learning institutions |
| spellingShingle | Francis Muya A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY Journal of Applied Structural Equation Modeling marketing orientation higher learning institutions |
| title | A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY |
| title_full | A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY |
| title_fullStr | A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY |
| title_full_unstemmed | A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY |
| title_short | A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY |
| title_sort | measure of marketing orientation in higher learning institutions a scale development study |
| topic | marketing orientation higher learning institutions |
| url | https://drive.google.com/file/d/1AOPeZYalaulDVydGleDpbWXuMKg241TP/view?usp=sharing |
| work_keys_str_mv | AT francismuya ameasureofmarketingorientationinhigherlearninginstitutionsascaledevelopmentstudy AT francismuya measureofmarketingorientationinhigherlearninginstitutionsascaledevelopmentstudy |