A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY

A MEASURE OF MARKETING ORIENTATION IN HIGHER LEARNING INSTITUTIONS: A SCALE DEVELOPMENT STUDY

Bibliographic Details
Main Author:	Francis Muya
Format:	Article
Language:	English
Published:	Sarawak Research Society (SRS) 2022-01-01
Series:	Journal of Applied Structural Equation Modeling
Subjects:	marketing orientation higher learning institutions
Online Access:	https://drive.google.com/file/d/1AOPeZYalaulDVydGleDpbWXuMKg241TP/view?usp=sharing

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