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Readers are often unware of advertisments published in print media%2C therefore the elements of communication design composed in the promotion process fail to reach the objectives. One of the methods use to gain attention from the readers so they focus their vision to the advertisment is by presenti...

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Bibliographic Details
Main Author: Andrian D. Hagijanto
Format: Article
Language:English
Published: Petra Christian University 1999-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16042

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