Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign
This article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. This is with a view to exploring how the representational, interactive and compositional resources are realized in these advertising visuals as w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma
2021-09-01
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| Series: | Journal of Language and Literature |
| Subjects: | |
| Online Access: | https://e-journal.usd.ac.id/index.php/JOLL/article/view/3044 |
| _version_ | 1819008966783401984 |
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| author | Adetutu Aragbuwa Victor O. Adejumo |
| author_facet | Adetutu Aragbuwa Victor O. Adejumo |
| author_sort | Adetutu Aragbuwa |
| collection | DOAJ |
| description | This article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. This is with a view to exploring how the representational, interactive and compositional resources are realized in these advertising visuals as well as their communicative functions. Forty purposively selected data samples, which were subjected to qualitative analysis, are examined from a multimodal discourse analytical approach. The analysis reveals that the narrative, transactive, action, offer, and the frontal resources, among others, are realized in the adverts. These resources interactively perform the directive, informative, reinforcing, preventive, cautionary and collective functions. Thus, the representational, interactive and compositional resources deployed in the NCDC’s Covid-19 #TakeResponsibility online visuals discursively cohere as multimodal public health campaign strategies geared towards sensitizing the Nigerian populace on the safety guidelines to adhere to in containing the spread of Covid-19 in Nigeria. |
| first_indexed | 2024-12-21T00:48:52Z |
| format | Article |
| id | doaj.art-8dc12fedb27941d19ab304670c717f61 |
| institution | Directory Open Access Journal |
| issn | 1410-5691 2580-5878 |
| language | English |
| last_indexed | 2024-12-21T00:48:52Z |
| publishDate | 2021-09-01 |
| publisher | Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma |
| record_format | Article |
| series | Journal of Language and Literature |
| spelling | doaj.art-8dc12fedb27941d19ab304670c717f612022-12-21T19:21:26ZengProdi Sastra Inggris Fakultas Sastra Universitas Sanata DharmaJournal of Language and Literature1410-56912580-58782021-09-0121226728010.24071/joll.v21i2.30442048Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising CampaignAdetutu Aragbuwa0Victor O. Adejumo1Ekiti State UniversityEkiti State UniversityThis article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. This is with a view to exploring how the representational, interactive and compositional resources are realized in these advertising visuals as well as their communicative functions. Forty purposively selected data samples, which were subjected to qualitative analysis, are examined from a multimodal discourse analytical approach. The analysis reveals that the narrative, transactive, action, offer, and the frontal resources, among others, are realized in the adverts. These resources interactively perform the directive, informative, reinforcing, preventive, cautionary and collective functions. Thus, the representational, interactive and compositional resources deployed in the NCDC’s Covid-19 #TakeResponsibility online visuals discursively cohere as multimodal public health campaign strategies geared towards sensitizing the Nigerian populace on the safety guidelines to adhere to in containing the spread of Covid-19 in Nigeria.https://e-journal.usd.ac.id/index.php/JOLL/article/view/3044covid-19 #takeresponsibilitynigerian center for disease controlpublic health advertising campaignmultimodal discourse analysis |
| spellingShingle | Adetutu Aragbuwa Victor O. Adejumo Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign Journal of Language and Literature covid-19 #takeresponsibility nigerian center for disease control public health advertising campaign multimodal discourse analysis |
| title | Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign |
| title_full | Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign |
| title_fullStr | Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign |
| title_full_unstemmed | Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign |
| title_short | Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign |
| title_sort | covid 19 takeresponsibility a multimodal discourse analysis of select ncdc s online public health advertising campaign |
| topic | covid-19 #takeresponsibility nigerian center for disease control public health advertising campaign multimodal discourse analysis |
| url | https://e-journal.usd.ac.id/index.php/JOLL/article/view/3044 |
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