¿Cualitativo o cuantitativo?: El estudio del Customer Journey desde un enfoque metodológico
El estudio del customer journey ha evolucionado a través del tiempo y se ha abordado desde diversas metodologías de investigación. Los estudios han utilizado una combinación de técnicas de investigación, incluyendo análisis de datos, encuestas y entrevistas, para examinar el customer journey desde...
Main Authors: | Miriam del Consuelo Flores Bañuelos, Aned Garduño Galindo |
---|---|
Format: | Article |
Language: | Spanish |
Published: |
Universidad de Manizales
2023-10-01
|
Series: | Lúmina |
Subjects: | |
Online Access: | https://revistasum.umanizales.edu.co/ojs/index.php/Lumina/article/view/4910 |
Similar Items
-
Study of Customer Journey Map in Electronic Bookshops
by: Roghayeh Sabzalian, et al.
Published: (2021-12-01) -
A Model to Bank’s Customer Experience Management for Improving Performance Indices
by: Karim Atashgar, et al.
Published: (2021-02-01) -
How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania
by: Eliza Nichifor, et al.
Published: (2021-04-01) -
How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
by: Mengyi Lin, et al.
Published: (2020-06-01) -
The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation
by: Gundars Kokins, et al.
Published: (2021-09-01)