Exploring Persian Commercials Based on the Halliday’s Systemic-Functional Grammar

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and...

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Bibliographic Details
Main Authors: Rahimeh Roohparvar, Ali Asghar Rostami Abusaeedi, Fatemeh Deris
Format: Article
Language:English
Published: University of Sistan and Baluchestan 2015-12-01
Series:Iranian Journal of Applied Language Studies
Subjects:
Online Access:https://ijals.usb.ac.ir/article_2389_0ce10189fe1fdf0c02d8b4d0940bf558.pdf