Exploring Persian Commercials Based on the Halliday’s Systemic-Functional Grammar
Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sistan and Baluchestan
2015-12-01
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| Series: | Iranian Journal of Applied Language Studies |
| Subjects: | |
| Online Access: | https://ijals.usb.ac.ir/article_2389_0ce10189fe1fdf0c02d8b4d0940bf558.pdf |