The Institute of the Presidency in Social Media: Modern Monitoring Systems
The article analyzes the representative potential of modern social media in the context of the structures of the presidency, in particular, their role and effectiveness of resources in the formation of government strategic communications. It is noted that the transition of the presidency’s communica...
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| Format: | Article |
| Language: | English |
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Vernadsky National Library of Ukraine
2022-01-01
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| Series: | Наукові праці Національної бібліотеки України імені В.І. Вернадського |
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| Online Access: |
http://nbuv.gov.ua/j-pdf/npnbuimviv_2022_63_12.pdf
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| _version_ | 1818256182997942272 |
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| author | Yevheniia Hlushchuk |
| author_facet | Yevheniia Hlushchuk |
| author_sort | Yevheniia Hlushchuk |
| collection | DOAJ |
| description | The article analyzes the representative potential of modern social media in the context of the structures of the presidency, in particular, their role and effectiveness of resources in the formation of government strategic communications. It is noted that the transition of the presidency’s communications to the online space and the growing level of public awareness force authorities to modernize methods of influencing target audiences, which involves constant monitoring of the results of each innovative step. The most fruitful methods of media analysis and monitoring systems in social media sphere, its functionality to provide data verification and implementation through the prism of institute of presidency’ public policy, are described. The analysis allows to prove effectiveness of social networks marketing research in providing feedback between authorities and the general public. |
| first_indexed | 2024-12-12T17:23:42Z |
| format | Article |
| id | doaj.art-8dd3fe76d4964a8aa9e3fe759f7717c4 |
| institution | Directory Open Access Journal |
| issn | 2224-9516 |
| language | English |
| last_indexed | 2024-12-12T17:23:42Z |
| publishDate | 2022-01-01 |
| publisher | Vernadsky National Library of Ukraine |
| record_format | Article |
| series | Наукові праці Національної бібліотеки України імені В.І. Вернадського |
| spelling | doaj.art-8dd3fe76d4964a8aa9e3fe759f7717c42022-12-22T00:17:35ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162022-01-0163139148The Institute of the Presidency in Social Media: Modern Monitoring SystemsYevheniia HlushchukThe article analyzes the representative potential of modern social media in the context of the structures of the presidency, in particular, their role and effectiveness of resources in the formation of government strategic communications. It is noted that the transition of the presidency’s communications to the online space and the growing level of public awareness force authorities to modernize methods of influencing target audiences, which involves constant monitoring of the results of each innovative step. The most fruitful methods of media analysis and monitoring systems in social media sphere, its functionality to provide data verification and implementation through the prism of institute of presidency’ public policy, are described. The analysis allows to prove effectiveness of social networks marketing research in providing feedback between authorities and the general public. http://nbuv.gov.ua/j-pdf/npnbuimviv_2022_63_12.pdf social media, communications, institute of the presidency, monitoring, media analysis. |
| spellingShingle | Yevheniia Hlushchuk The Institute of the Presidency in Social Media: Modern Monitoring Systems Наукові праці Національної бібліотеки України імені В.І. Вернадського social media, communications, institute of the presidency, monitoring, media analysis. |
| title | The Institute of the Presidency in Social Media: Modern Monitoring Systems |
| title_full | The Institute of the Presidency in Social Media: Modern Monitoring Systems |
| title_fullStr | The Institute of the Presidency in Social Media: Modern Monitoring Systems |
| title_full_unstemmed | The Institute of the Presidency in Social Media: Modern Monitoring Systems |
| title_short | The Institute of the Presidency in Social Media: Modern Monitoring Systems |
| title_sort | institute of the presidency in social media modern monitoring systems |
| topic | social media, communications, institute of the presidency, monitoring, media analysis. |
| url |
http://nbuv.gov.ua/j-pdf/npnbuimviv_2022_63_12.pdf
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| work_keys_str_mv | AT yevheniiahlushchuk theinstituteofthepresidencyinsocialmediamodernmonitoringsystems AT yevheniiahlushchuk instituteofthepresidencyinsocialmediamodernmonitoringsystems |