Internationalization and Digitalization: Applying digital technologies to the internationalization process of small and medium-sized enterprises
Digitalization is playing an increasingly important role in the growth of firms and is leading to structural and strategic transformations. The use of digital technologies presents new opportunities for SMEs to expand and succeed in foreign markets. The purpose of this paper is to investigate how th...
Main Authors: | Annaële Hervé, Christophe Schmitt, Rico Baldegger |
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Format: | Article |
Language: | English |
Published: |
Carleton University
2020-07-01
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Series: | Technology Innovation Management Review |
Subjects: | |
Online Access: | https://timreview.ca/timreview.ca/article/1373 |
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