Effects of online marketing on Iranian ecotourism industry: Economic, sociological, and cultural aspects
This study intends to evaluate the impacts of implementing online marketing strategies on Iranian ecotourism industry. The study had eight hypotheses which were designed based on economic, sociological, and cultural aspects of Iranian ecotourism industry. The results indicate that the expansion of o...
Main Authors: | Arash Riasi, Shirin Pourmiri |
---|---|
Format: | Article |
Language: | English |
Published: |
Growing Science
2015-10-01
|
Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol5/msl_2015_89.pdf |
Similar Items
-
Is Green Marketing a Label for Ecotourism? The Romanian Experience
by: Puiu Nistoreanu, et al.
Published: (2020-08-01) -
ASPECTS REGARDING THE PROMOTION OF ECOTOURISM TO CONSUMERS
by: Mirela-Cristina VOICU
Published: (2018-05-01) -
Determinants influencing revisit intention for ecotourism to Tasik Kenyir, Malaysia
by: Nordin, Nurul Afifah
Published: (2019) -
Marketing strategy of ecotourism in Uzbekistan and Indonesia
by: Novia Yuliarni, et al.
Published: (2023-07-01) -
Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes
by: Bidin, Sheena
Published: (2012)