An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM
Against the backdrop of frequent food safety problems, the importance of establishing food traceability systems has become increasingly important and urgent to address the contradiction between consumer information on safe food choices and the proliferation of problematic foods. The purpose of this...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.612889/full |
| _version_ | 1828978907664089088 |
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| author | Xin Lin Run-Ze Wu |
| author_facet | Xin Lin Run-Ze Wu |
| author_sort | Xin Lin |
| collection | DOAJ |
| description | Against the backdrop of frequent food safety problems, the importance of establishing food traceability systems has become increasingly important and urgent to address the contradiction between consumer information on safe food choices and the proliferation of problematic foods. The purpose of this study is to empirically study the influencing factors of Chinese consumers on the food traceability system in the food safety field (hereinafter referred to as FTS). In this study, multiple models—push factor (information system success model), pull factor (ITM theory), mooring factor (TPB), and switching intention—were integrated into the push-pulling-mooring theory (PPM) to form a conceptual PPM comprehensive model framework to study the switching intentions of two-dimensional code traceability technology for dairy products of Chinese consumers. By collecting the questionnaire survey, 305 valid questionnaires were collected from the consumers of middle- and high-end dairy products in China, and the influencing factors of thrust, pull, and mooring force were identified. The results showed that 10 of the 11 hypotheses were positive, but the impact of perceived risk on user satisfaction was negative. The important value of this study is to conduct a comprehensive empirical analysis of the key factors influencing consumer choice of traceable safe food through an integrated multi-model framework to help identify ways to establish and improve consumer willingness to use QR code traceable system products, to increase consumer confidence in the use of traceable and safe food choices. |
| first_indexed | 2024-12-14T15:28:06Z |
| format | Article |
| id | doaj.art-8e288c1404a04f9bae7f30ba6816db17 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-14T15:28:06Z |
| publishDate | 2021-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-8e288c1404a04f9bae7f30ba6816db172022-12-21T22:55:59ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-01-011110.3389/fpsyg.2020.612889612889An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITMXin Lin0Run-Ze Wu1School of Economics and Management, Northeast Electric Power University, Jilin, ChinaSchool of Business, Jiaxing University, Jiaxing, ChinaAgainst the backdrop of frequent food safety problems, the importance of establishing food traceability systems has become increasingly important and urgent to address the contradiction between consumer information on safe food choices and the proliferation of problematic foods. The purpose of this study is to empirically study the influencing factors of Chinese consumers on the food traceability system in the food safety field (hereinafter referred to as FTS). In this study, multiple models—push factor (information system success model), pull factor (ITM theory), mooring factor (TPB), and switching intention—were integrated into the push-pulling-mooring theory (PPM) to form a conceptual PPM comprehensive model framework to study the switching intentions of two-dimensional code traceability technology for dairy products of Chinese consumers. By collecting the questionnaire survey, 305 valid questionnaires were collected from the consumers of middle- and high-end dairy products in China, and the influencing factors of thrust, pull, and mooring force were identified. The results showed that 10 of the 11 hypotheses were positive, but the impact of perceived risk on user satisfaction was negative. The important value of this study is to conduct a comprehensive empirical analysis of the key factors influencing consumer choice of traceable safe food through an integrated multi-model framework to help identify ways to establish and improve consumer willingness to use QR code traceable system products, to increase consumer confidence in the use of traceable and safe food choices.https://www.frontiersin.org/articles/10.3389/fpsyg.2020.612889/fullfood safetypush-pull-mooring theory (PPM)D&M Information System Successful model (ISS)theory of planned behavior (TPB)initial trust model (ITM) |
| spellingShingle | Xin Lin Run-Ze Wu An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM Frontiers in Psychology food safety push-pull-mooring theory (PPM) D&M Information System Successful model (ISS) theory of planned behavior (TPB) initial trust model (ITM) |
| title | An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM |
| title_full | An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM |
| title_fullStr | An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM |
| title_full_unstemmed | An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM |
| title_short | An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM |
| title_sort | empirical study on the dairy product consumers intention to adopt the food traceability s technology push pull mooring model integrated by d m iss model and tpb with itm |
| topic | food safety push-pull-mooring theory (PPM) D&M Information System Successful model (ISS) theory of planned behavior (TPB) initial trust model (ITM) |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.612889/full |
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