Improving consumer stickiness in livestream e-commerce: A mixed-methods study
With the continuous development and improvement of Internet media technologies in China, the influence of livestream e-commerce is becoming increasingly prominent, and an increasing number of people are engaging in consumption activities in this field. It is important to study consumer stickiness in...
Main Authors: | Lihong Shen, Yuning Zhang, Ying Fan, Yiduo Chen, Yi Zhao |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-08-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.962786/full |
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