Like, Comment, Retweet: Understanding Student Social Media Preferences
The majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education students at the University of British Columbia were surveyed and ask...
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| Format: | Article |
| Language: | English |
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The Partnership
2016-03-01
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| Series: | Partnership: The Canadian Journal of Library and Information Practice and Research |
| Subjects: | |
| Online Access: | https://journal.lib.uoguelph.ca/index.php/perj/article/view/3449 |
| _version_ | 1819087513429475328 |
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| author | Dee Winn Michael Groenendyk Melissa Rivosecchi |
| author_facet | Dee Winn Michael Groenendyk Melissa Rivosecchi |
| author_sort | Dee Winn |
| collection | DOAJ |
| description | The majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education students at the University of British Columbia were surveyed and asked to rank whether they preferred receiving Library communications from Facebook, Twitter or WordPress (blogs). The results indicate that students ranked Facebook first, WordPress second and Twitter third. Students also provided explanations for their rankings, and Facebook was the top choice because it is the most widely used as well as the most convenient way to access Library information. Additional research in this area should be conducted at other academic libraries.
La plupart des bibliothèques utilisent actuellement un ou plusieurs sites web des médias sociaux en essayant de communiquer et d’interagir avec les étudiants. Certains des sites les plus utilisés sont Facebook, Twitter, YouTube et Instagram. Un sondage a demandé aux utilisateurs de la bibliothèque éducative de l’Université de Colombie-Britannique s’ils préféraient recevoir les communications via Facebook, Twitter, ou WordPress (les blogs). Les résultats indiquent que les étudiants ont classé Facebook au premier rang, suivi de WordPress et Twitter au troisième rang. Les étudiants ont aussi expliqué leurs classements: Facebook est le premier choix, car il est le plus utilisé et aussi le moyen le plus pratique pour accéder aux informations de la bibliothèque. Les recherches supplémentaires traitant cette question devraient être menées par d’autres bibliothèques académiques. |
| first_indexed | 2024-12-21T21:37:20Z |
| format | Article |
| id | doaj.art-8e3a858976694eb8adf502f0caf0c062 |
| institution | Directory Open Access Journal |
| issn | 1911-9593 |
| language | English |
| last_indexed | 2024-12-21T21:37:20Z |
| publishDate | 2016-03-01 |
| publisher | The Partnership |
| record_format | Article |
| series | Partnership: The Canadian Journal of Library and Information Practice and Research |
| spelling | doaj.art-8e3a858976694eb8adf502f0caf0c0622022-12-21T18:49:26ZengThe PartnershipPartnership: The Canadian Journal of Library and Information Practice and Research1911-95932016-03-0110210.21083/partnership.v10i2.34491879Like, Comment, Retweet: Understanding Student Social Media PreferencesDee Winn0Michael Groenendyk1Melissa Rivosecchi2Concordia UniversityMcGill UniversityConcordia UniversityThe majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education students at the University of British Columbia were surveyed and asked to rank whether they preferred receiving Library communications from Facebook, Twitter or WordPress (blogs). The results indicate that students ranked Facebook first, WordPress second and Twitter third. Students also provided explanations for their rankings, and Facebook was the top choice because it is the most widely used as well as the most convenient way to access Library information. Additional research in this area should be conducted at other academic libraries. La plupart des bibliothèques utilisent actuellement un ou plusieurs sites web des médias sociaux en essayant de communiquer et d’interagir avec les étudiants. Certains des sites les plus utilisés sont Facebook, Twitter, YouTube et Instagram. Un sondage a demandé aux utilisateurs de la bibliothèque éducative de l’Université de Colombie-Britannique s’ils préféraient recevoir les communications via Facebook, Twitter, ou WordPress (les blogs). Les résultats indiquent que les étudiants ont classé Facebook au premier rang, suivi de WordPress et Twitter au troisième rang. Les étudiants ont aussi expliqué leurs classements: Facebook est le premier choix, car il est le plus utilisé et aussi le moyen le plus pratique pour accéder aux informations de la bibliothèque. Les recherches supplémentaires traitant cette question devraient être menées par d’autres bibliothèques académiques.https://journal.lib.uoguelph.ca/index.php/perj/article/view/3449academic librariessocial mediaFacebookTwitterblogsBibliothèques académiques |
| spellingShingle | Dee Winn Michael Groenendyk Melissa Rivosecchi Like, Comment, Retweet: Understanding Student Social Media Preferences Partnership: The Canadian Journal of Library and Information Practice and Research academic libraries social media blogs Bibliothèques académiques |
| title | Like, Comment, Retweet: Understanding Student Social Media Preferences |
| title_full | Like, Comment, Retweet: Understanding Student Social Media Preferences |
| title_fullStr | Like, Comment, Retweet: Understanding Student Social Media Preferences |
| title_full_unstemmed | Like, Comment, Retweet: Understanding Student Social Media Preferences |
| title_short | Like, Comment, Retweet: Understanding Student Social Media Preferences |
| title_sort | like comment retweet understanding student social media preferences |
| topic | academic libraries social media blogs Bibliothèques académiques |
| url | https://journal.lib.uoguelph.ca/index.php/perj/article/view/3449 |
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