Rasch analysis of consumer attitudes towards the mountain product label
Abstract In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the “Mountain Product” quality scheme. The research aims to analyze people’s attitudes towards mountain foo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2022-03-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-022-00218-7 |
| _version_ | 1811272274982993920 |
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| author | Ivana Bassi Matteo Carzedda Enrico Gori Luca Iseppi |
| author_facet | Ivana Bassi Matteo Carzedda Enrico Gori Luca Iseppi |
| author_sort | Ivana Bassi |
| collection | DOAJ |
| description | Abstract In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the “Mountain Product” quality scheme. The research aims to analyze people’s attitudes towards mountain foods and the EU Mountain Product label, as well as their area of origin, i.e., the mountains. For the purpose of this research, the Rasch model was used since its properties make it suitable to identify the measure of interest. The results allow us to identify potential leverage to plan promotional activities in order to enhance the value of mountain food, raise awareness on the EU label, thus improving the sustainability of mountain farms and regions. |
| first_indexed | 2024-04-12T22:37:27Z |
| format | Article |
| id | doaj.art-8e59b12fdc3a43b896a707de24a84a56 |
| institution | Directory Open Access Journal |
| issn | 2193-7532 |
| language | English |
| last_indexed | 2024-04-12T22:37:27Z |
| publishDate | 2022-03-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Agricultural and Food Economics |
| spelling | doaj.art-8e59b12fdc3a43b896a707de24a84a562022-12-22T03:13:49ZengSpringerOpenAgricultural and Food Economics2193-75322022-03-0110112510.1186/s40100-022-00218-7Rasch analysis of consumer attitudes towards the mountain product labelIvana Bassi0Matteo Carzedda1Enrico Gori2Luca Iseppi3Department of Agricultural, Food, Environmental and Animal Sciences, University of UdineDepartment of Economics, Business, Mathematics and Statistics, University of TriesteDepartment of Economics and Statistics, University of UdineDepartment of Agricultural, Food, Environmental and Animal Sciences, University of UdineAbstract In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the “Mountain Product” quality scheme. The research aims to analyze people’s attitudes towards mountain foods and the EU Mountain Product label, as well as their area of origin, i.e., the mountains. For the purpose of this research, the Rasch model was used since its properties make it suitable to identify the measure of interest. The results allow us to identify potential leverage to plan promotional activities in order to enhance the value of mountain food, raise awareness on the EU label, thus improving the sustainability of mountain farms and regions.https://doi.org/10.1186/s40100-022-00218-7Mountain agricultureMountain Product labelConsumer attitudesSustainable mountain developmentRasch model |
| spellingShingle | Ivana Bassi Matteo Carzedda Enrico Gori Luca Iseppi Rasch analysis of consumer attitudes towards the mountain product label Agricultural and Food Economics Mountain agriculture Mountain Product label Consumer attitudes Sustainable mountain development Rasch model |
| title | Rasch analysis of consumer attitudes towards the mountain product label |
| title_full | Rasch analysis of consumer attitudes towards the mountain product label |
| title_fullStr | Rasch analysis of consumer attitudes towards the mountain product label |
| title_full_unstemmed | Rasch analysis of consumer attitudes towards the mountain product label |
| title_short | Rasch analysis of consumer attitudes towards the mountain product label |
| title_sort | rasch analysis of consumer attitudes towards the mountain product label |
| topic | Mountain agriculture Mountain Product label Consumer attitudes Sustainable mountain development Rasch model |
| url | https://doi.org/10.1186/s40100-022-00218-7 |
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