Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing
Aktuelni reformski procesi u Vojsci Srbije prilika su za postavljanje novih principa, kada je u pitanju spoj marketinga i vojne organizacije. U ovom radu prikazan je mogući izgled instrumenata marketing-miksa u funkciji obezbeđivanja kadrovskih resursa saobraćajne službe Vojske Srbije, sa namerom da...
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| Format: | Article |
| Language: | English |
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University of Defence in Belgrade
2006-07-01
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| Series: | Vojnotehnički Glasnik |
| Subjects: | |
| Online Access: | http://scindeks.ceon.rs/Article.aspx?artid=0042-84500603323L |
| _version_ | 1818695991802462208 |
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| author | Srđan Ljubojević |
| author_facet | Srđan Ljubojević |
| author_sort | Srđan Ljubojević |
| collection | DOAJ |
| description | Aktuelni reformski procesi u Vojsci Srbije prilika su za postavljanje novih principa, kada je u pitanju spoj marketinga i vojne organizacije. U ovom radu prikazan je mogući izgled instrumenata marketing-miksa u funkciji obezbeđivanja kadrovskih resursa saobraćajne službe Vojske Srbije, sa namerom da se definiše opšti izgled instrumenata u marketing-aktivnostima. / The presently relevant reform processes in the Military of Serbia are an opportunity for setting new principles when we are talking about marketing - military organization joint. In this work a possible look of marketing mix instruments is presented which purpose is to provide meaning resources of transportation service in the Military of Serbia, with intention to define a general look of the instruments in marketing activities. |
| first_indexed | 2024-12-17T13:54:16Z |
| format | Article |
| id | doaj.art-8e5cd3929a044dddbd7fb53aceb81d1b |
| institution | Directory Open Access Journal |
| issn | 0042-8469 2217-4753 |
| language | English |
| last_indexed | 2024-12-17T13:54:16Z |
| publishDate | 2006-07-01 |
| publisher | University of Defence in Belgrade |
| record_format | Article |
| series | Vojnotehnički Glasnik |
| spelling | doaj.art-8e5cd3929a044dddbd7fb53aceb81d1b2022-12-21T21:45:58ZengUniversity of Defence in BelgradeVojnotehnički Glasnik0042-84692217-47532006-07-0154332333410.5937/vojtehg0603323LStrategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providingSrđan Ljubojević0Vojna akademija - Odsek logistike, BeogradAktuelni reformski procesi u Vojsci Srbije prilika su za postavljanje novih principa, kada je u pitanju spoj marketinga i vojne organizacije. U ovom radu prikazan je mogući izgled instrumenata marketing-miksa u funkciji obezbeđivanja kadrovskih resursa saobraćajne službe Vojske Srbije, sa namerom da se definiše opšti izgled instrumenata u marketing-aktivnostima. / The presently relevant reform processes in the Military of Serbia are an opportunity for setting new principles when we are talking about marketing - military organization joint. In this work a possible look of marketing mix instruments is presented which purpose is to provide meaning resources of transportation service in the Military of Serbia, with intention to define a general look of the instruments in marketing activities.http://scindeks.ceon.rs/Article.aspx?artid=0042-84500603323Lmarketingmarketing-mikskadrovimarketing mixpersonnel |
| spellingShingle | Srđan Ljubojević Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing Vojnotehnički Glasnik marketing marketing-miks kadrovi marketing mix personnel |
| title | Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing |
| title_full | Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing |
| title_fullStr | Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing |
| title_full_unstemmed | Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing |
| title_short | Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing |
| title_sort | strategija marketing miksa u obezbedivanju kadrova saobracajne sluzbe vojske the marketing mix strategy within army transportation service personnel providing |
| topic | marketing marketing-miks kadrovi marketing mix personnel |
| url | http://scindeks.ceon.rs/Article.aspx?artid=0042-84500603323L |
| work_keys_str_mv | AT srđanljubojevic strategijamarketingmiksauobezbeđivanjukadrovasaobracajnesluzbevojskethemarketingmixstrategywithinarmytransportationservicepersonnelproviding |