Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach
Objective: Given their ability to attract potential customers, mannequins have been regarded as an element of effective visual merchandising in providing appropriate information to customers in clothing stores. Visual merchandising refers to a retail strategy that maximizes the aesthetics of a parti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_82179_cacf5f66a2f5a6e79a2062c545b59120.pdf |