Is Generational Change Contributing to the Decline in Fluid Milk Consumption?

U.S. per capita fluid milk consumption has decreased since the 1940s. This study uses data collected between 1977 and 2008 from USDA surveys to investigate whether generational change is a contributing factor. More recent generations are found to consume less whole milk and less lower-fat milk, cont...

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Main Authors: Hayden Stewart, Diansheng Dong, Andrea Carlson
Format: Article
Language:English
Published: Western Agricultural Economics Association 2012-12-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/142354
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author Hayden Stewart
Diansheng Dong
Andrea Carlson
author_facet Hayden Stewart
Diansheng Dong
Andrea Carlson
author_sort Hayden Stewart
collection DOAJ
description U.S. per capita fluid milk consumption has decreased since the 1940s. This study uses data collected between 1977 and 2008 from USDA surveys to investigate whether generational change is a contributing factor. More recent generations are found to consume less whole milk and less lower-fat milk, controlling for their age at the time of the survey and other consumption determinants. These findings underscore the importance of checkoff programs, the National School Lunch Program, and other initiatives that encourage children to consume milk. Our methodology may also be adapted to analyze long-run trends in the consumption of other foods.
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spelling doaj.art-8e907060c665470c971f4a626047ba962022-12-21T18:52:00ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852012-12-0137343545410.22004/ag.econ.142354142354Is Generational Change Contributing to the Decline in Fluid Milk Consumption?Hayden StewartDiansheng DongAndrea CarlsonU.S. per capita fluid milk consumption has decreased since the 1940s. This study uses data collected between 1977 and 2008 from USDA surveys to investigate whether generational change is a contributing factor. More recent generations are found to consume less whole milk and less lower-fat milk, controlling for their age at the time of the survey and other consumption determinants. These findings underscore the importance of checkoff programs, the National School Lunch Program, and other initiatives that encourage children to consume milk. Our methodology may also be adapted to analyze long-run trends in the consumption of other foods.https://ageconsearch.umn.edu/record/142354cohort effectsdouble hurdle modelsgenerational effectsmilk consumption
spellingShingle Hayden Stewart
Diansheng Dong
Andrea Carlson
Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
Journal of Agricultural and Resource Economics
cohort effects
double hurdle models
generational effects
milk consumption
title Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
title_full Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
title_fullStr Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
title_full_unstemmed Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
title_short Is Generational Change Contributing to the Decline in Fluid Milk Consumption?
title_sort is generational change contributing to the decline in fluid milk consumption
topic cohort effects
double hurdle models
generational effects
milk consumption
url https://ageconsearch.umn.edu/record/142354
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AT dianshengdong isgenerationalchangecontributingtothedeclineinfluidmilkconsumption
AT andreacarlson isgenerationalchangecontributingtothedeclineinfluidmilkconsumption