Metaphors of User Interaction with Interactive Video Content

For a long time, researchers have thoroughly studied how people consume various information – from books and newspapers to TV and Internet resources. User practices are changing significantly, and this change is connected to the development of TV and the Internet. “Interactive video” has become a ne...

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Bibliographic Details
Main Author: Olga A. Dmitrieva
Format: Article
Language:Russian
Published: Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology 2016-12-01
Series:Социологический журнал
Online Access:http://jour.fnisc.ru/upload/journals/1/articles/4809/submission/proof/4809-61-10571-1-10-20180224.pdf
Description
Summary:For a long time, researchers have thoroughly studied how people consume various information – from books and newspapers to TV and Internet resources. User practices are changing significantly, and this change is connected to the development of TV and the Internet. “Interactive video” has become a new means of interaction between a user and a content. And like many new features it is described using different metaphors. The goal of this article is to present a review of metaphors and related approaches being developed by researchers for studying the specifics of interaction between a user and interactive video content. The author highlights three main metaphors — “stream”, “game” and “text” — and their variations and analyses empirical examples and theories describing user behavior. This article demonstrates what type of online interaction corresponds to each metaphor.
ISSN:1562-2495