Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse

Focus group methods specialize in the analysis of interactive discourse, but are only rarely employed as a stand-alone method to study such phenomena, owing to inherent limitations concerning the comparability and generalizability of findings. In this paper, we argue that focus groups undergo three...

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Main Authors: Christian Baden, Olga Pasitselska, Tali Aharoni, Keren Tenenboim-Weinblatt
Format: Article
Language:English
Published: SAGE Publishing 2022-08-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069221118766
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author Christian Baden
Olga Pasitselska
Tali Aharoni
Keren Tenenboim-Weinblatt
author_facet Christian Baden
Olga Pasitselska
Tali Aharoni
Keren Tenenboim-Weinblatt
author_sort Christian Baden
collection DOAJ
description Focus group methods specialize in the analysis of interactive discourse, but are only rarely employed as a stand-alone method to study such phenomena, owing to inherent limitations concerning the comparability and generalizability of findings. In this paper, we argue that focus groups undergo three kinds of transformations, involving changes in participants’ cognitive states, social ties, and discursive behavior, which raise both analytic challenges and valuable opportunities for the study of shared meanings and interactive negotiation processes in society. Introducing Serial Focus Groups, we extend familiar focus group designs as a method for studying interactive discourse in a longitudinal perspective, capitalizing on the analytic potentials raised by these transformations. Reviewing the methodological literature and drawing upon two large-scale focus group studies of socially interactive sense-making, we argue that serial focus groups can help overcome some of the limitations of cross-sectional focus groups and offer valuable new opportunities for analysis and validation.
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spelling doaj.art-8e9d732aec3c4b36ab051c184f4309e82022-12-22T04:02:33ZengSAGE PublishingInternational Journal of Qualitative Methods1609-40692022-08-012110.1177/16094069221118766Serial Focus Groups: A Longitudinal Design for Studying Interactive DiscourseChristian BadenOlga PasitselskaTali AharoniKeren Tenenboim-WeinblattFocus group methods specialize in the analysis of interactive discourse, but are only rarely employed as a stand-alone method to study such phenomena, owing to inherent limitations concerning the comparability and generalizability of findings. In this paper, we argue that focus groups undergo three kinds of transformations, involving changes in participants’ cognitive states, social ties, and discursive behavior, which raise both analytic challenges and valuable opportunities for the study of shared meanings and interactive negotiation processes in society. Introducing Serial Focus Groups, we extend familiar focus group designs as a method for studying interactive discourse in a longitudinal perspective, capitalizing on the analytic potentials raised by these transformations. Reviewing the methodological literature and drawing upon two large-scale focus group studies of socially interactive sense-making, we argue that serial focus groups can help overcome some of the limitations of cross-sectional focus groups and offer valuable new opportunities for analysis and validation.https://doi.org/10.1177/16094069221118766
spellingShingle Christian Baden
Olga Pasitselska
Tali Aharoni
Keren Tenenboim-Weinblatt
Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
International Journal of Qualitative Methods
title Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
title_full Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
title_fullStr Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
title_full_unstemmed Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
title_short Serial Focus Groups: A Longitudinal Design for Studying Interactive Discourse
title_sort serial focus groups a longitudinal design for studying interactive discourse
url https://doi.org/10.1177/16094069221118766
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AT olgapasitselska serialfocusgroupsalongitudinaldesignforstudyinginteractivediscourse
AT taliaharoni serialfocusgroupsalongitudinaldesignforstudyinginteractivediscourse
AT kerentenenboimweinblatt serialfocusgroupsalongitudinaldesignforstudyinginteractivediscourse