Arbre formel ou forêt conceptuelle ?
The purpose of this article is twofold. The first is to pay tribute to Gilles Fauconnier, whose work served as the theoretical foundation for the doctoral theses of the two authors. The second is to apply the Theory of Mental Spaces and the Theory of Conceptual Integration in a pedagogical and criti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cercle linguistique du Centre et de l'Ouest - CerLICO
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| Series: | Corela |
| Subjects: | |
| Online Access: | https://journals.openedition.org/corela/15980 |
| _version_ | 1797313927559774208 |
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| author | Philippe Gréa Guillaume Desagulier |
| author_facet | Philippe Gréa Guillaume Desagulier |
| author_sort | Philippe Gréa |
| collection | DOAJ |
| description | The purpose of this article is twofold. The first is to pay tribute to Gilles Fauconnier, whose work served as the theoretical foundation for the doctoral theses of the two authors. The second is to apply the Theory of Mental Spaces and the Theory of Conceptual Integration in a pedagogical and critical way to original case studies. The authors address a single theme: how environmental organizations raise awareness about the perils of industrial deforestation through strategically crafted campaigns that integrate graphics and slogans into a unified semiotic framework. They approach this theme through the study of interpretative frames involving representations of trees. They show that when unusual objects or situations are created for specific communicative purposes, the Theory of Mental Spaces and the Theory of Conceptual Integration manage to model the cognitive complexity thus generated, where traditional theories of meaning fail. The authors conclude by suggesting ways to make Fauconnier's theories falsifiable so that they can be empirically supported. |
| first_indexed | 2024-03-08T02:38:42Z |
| format | Article |
| id | doaj.art-8ea5f916d042422abbf1ea179c65a58e |
| institution | Directory Open Access Journal |
| issn | 1638-573X |
| language | English |
| last_indexed | 2024-03-08T02:38:42Z |
| publisher | Cercle linguistique du Centre et de l'Ouest - CerLICO |
| record_format | Article |
| series | Corela |
| spelling | doaj.art-8ea5f916d042422abbf1ea179c65a58e2024-02-13T13:51:31ZengCercle linguistique du Centre et de l'Ouest - CerLICOCorela1638-573X3910.4000/corela.15980Arbre formel ou forêt conceptuelle ?Philippe GréaGuillaume DesagulierThe purpose of this article is twofold. The first is to pay tribute to Gilles Fauconnier, whose work served as the theoretical foundation for the doctoral theses of the two authors. The second is to apply the Theory of Mental Spaces and the Theory of Conceptual Integration in a pedagogical and critical way to original case studies. The authors address a single theme: how environmental organizations raise awareness about the perils of industrial deforestation through strategically crafted campaigns that integrate graphics and slogans into a unified semiotic framework. They approach this theme through the study of interpretative frames involving representations of trees. They show that when unusual objects or situations are created for specific communicative purposes, the Theory of Mental Spaces and the Theory of Conceptual Integration manage to model the cognitive complexity thus generated, where traditional theories of meaning fail. The authors conclude by suggesting ways to make Fauconnier's theories falsifiable so that they can be empirically supported.https://journals.openedition.org/corela/15980Mental Space Theory; Conceptual Integration Theory; Meaning; Comprehension; Falsifiability |
| spellingShingle | Philippe Gréa Guillaume Desagulier Arbre formel ou forêt conceptuelle ? Corela Mental Space Theory; Conceptual Integration Theory; Meaning; Comprehension; Falsifiability |
| title | Arbre formel ou forêt conceptuelle ? |
| title_full | Arbre formel ou forêt conceptuelle ? |
| title_fullStr | Arbre formel ou forêt conceptuelle ? |
| title_full_unstemmed | Arbre formel ou forêt conceptuelle ? |
| title_short | Arbre formel ou forêt conceptuelle ? |
| title_sort | arbre formel ou foret conceptuelle |
| topic | Mental Space Theory; Conceptual Integration Theory; Meaning; Comprehension; Falsifiability |
| url | https://journals.openedition.org/corela/15980 |
| work_keys_str_mv | AT philippegrea arbreformelouforetconceptuelle AT guillaumedesagulier arbreformelouforetconceptuelle |