The role of nostalgia in emotional connection of consumers with brands
Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Serbian Culture Priština, Leposavić
2021-01-01
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| Series: | Baština |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2021/0353-90082154137B.pdf |