An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand
Purpose – entrepreneurship scholars have argued extensively that the phenomenon of entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their broader socioeconomic environment. This study addresses this gap by examining the entrepreneurial motivation of hotel entrep...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2021-05-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol27no1/11_Chernbumroong_Skokic_Lockwood |
| Summary: | Purpose – entrepreneurship scholars have argued extensively that the phenomenon of
entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their
broader socioeconomic environment. This study addresses this gap by examining the
entrepreneurial motivation of hotel entrepreneurs in Northern Thailand. The study also
investigates how various mediating factors and motivations to start a business shape
tourism entrepreneurs' behaviour in relation to growth strategies.
Design/ Methodology/ Approach – qualitative research was conducted in Northern Thailand
2012 and the follow-up study in 2019. Purposive and snowball sampling strategies were
used. The primary data collection method was semi-structured interviews.
Findings – the study identifies the coexistence of both lifestyle and growth-oriented
entrepreneurs. The results show that the entrepreneurial decision to enter the hotel
industry was not solely determined by the entrepreneur's own actions, but significantly by
the family. The role of family in business creation is directive and not facilitative.
Business growth was a desirable strategy for both lifestyle and growth-oriented
entrepreneurs.
Originality of the research – study shows that entrepreneurial motivation cannot be
properly understood if it is studied in isolation from the wider socio-economic context.
Moreover, it challenges the prevailing classification of tourism entrepreneurs into
lifestyle-oriented and growth-oriented. |
|---|---|
| ISSN: | 1330-7533 1847-3377 |