An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand
Purpose – entrepreneurship scholars have argued extensively that the phenomenon of entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their broader socioeconomic environment. This study addresses this gap by examining the entrepreneurial motivation of hotel entrep...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2021-05-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol27no1/11_Chernbumroong_Skokic_Lockwood |
| _version_ | 1818881343102124032 |
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| author | Sainatee Chernbumroong Vlatka Skokic Andrew Lockwood |
| author_facet | Sainatee Chernbumroong Vlatka Skokic Andrew Lockwood |
| author_sort | Sainatee Chernbumroong |
| collection | DOAJ |
| description | Purpose – entrepreneurship scholars have argued extensively that the phenomenon of
entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their
broader socioeconomic environment. This study addresses this gap by examining the
entrepreneurial motivation of hotel entrepreneurs in Northern Thailand. The study also
investigates how various mediating factors and motivations to start a business shape
tourism entrepreneurs' behaviour in relation to growth strategies.
Design/ Methodology/ Approach – qualitative research was conducted in Northern Thailand
2012 and the follow-up study in 2019. Purposive and snowball sampling strategies were
used. The primary data collection method was semi-structured interviews.
Findings – the study identifies the coexistence of both lifestyle and growth-oriented
entrepreneurs. The results show that the entrepreneurial decision to enter the hotel
industry was not solely determined by the entrepreneur's own actions, but significantly by
the family. The role of family in business creation is directive and not facilitative.
Business growth was a desirable strategy for both lifestyle and growth-oriented
entrepreneurs.
Originality of the research – study shows that entrepreneurial motivation cannot be
properly understood if it is studied in isolation from the wider socio-economic context.
Moreover, it challenges the prevailing classification of tourism entrepreneurs into
lifestyle-oriented and growth-oriented. |
| first_indexed | 2024-12-19T15:00:21Z |
| format | Article |
| id | doaj.art-8ef5ed17b8fc41babf35ff5b7b03c4bd |
| institution | Directory Open Access Journal |
| issn | 1330-7533 1847-3377 |
| language | English |
| last_indexed | 2024-12-19T15:00:21Z |
| publishDate | 2021-05-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj.art-8ef5ed17b8fc41babf35ff5b7b03c4bd2022-12-21T20:16:35ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772021-05-0127120522210.20867/thm.27.1.12An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern ThailandSainatee Chernbumroong0https://orcid.org/0000-0003-1701-0849Vlatka Skokic1https://orcid.org/0000-0003-2562-2706Andrew Lockwood2https://orcid.org/0000-0001-9371-4712Chiang Mai University, Faculty of Business Administration, Department of Management and Entrepreneurship 239, A. Mueang Chiang Mai, Thailand, 50200The University of Split, Faculty of Economics, Business and Tourism Department of Management Cvite Fiskovica 5, 21 000 Split, CroatiaThe University of Surrey, Faculty of Arts and Social Sciences School of Hospitality and Tourism Management GU2 7XH, Guildford, UKPurpose – entrepreneurship scholars have argued extensively that the phenomenon of entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their broader socioeconomic environment. This study addresses this gap by examining the entrepreneurial motivation of hotel entrepreneurs in Northern Thailand. The study also investigates how various mediating factors and motivations to start a business shape tourism entrepreneurs' behaviour in relation to growth strategies. Design/ Methodology/ Approach – qualitative research was conducted in Northern Thailand 2012 and the follow-up study in 2019. Purposive and snowball sampling strategies were used. The primary data collection method was semi-structured interviews. Findings – the study identifies the coexistence of both lifestyle and growth-oriented entrepreneurs. The results show that the entrepreneurial decision to enter the hotel industry was not solely determined by the entrepreneur's own actions, but significantly by the family. The role of family in business creation is directive and not facilitative. Business growth was a desirable strategy for both lifestyle and growth-oriented entrepreneurs. Originality of the research – study shows that entrepreneurial motivation cannot be properly understood if it is studied in isolation from the wider socio-economic context. Moreover, it challenges the prevailing classification of tourism entrepreneurs into lifestyle-oriented and growth-oriented.https://thm.fthm.hr/images/issues/vol27no1/11_Chernbumroong_Skokic_Lockwoodentrepreneurial motivationhotel entrepreneurslifestyle orientationthailandqualitative methodology |
| spellingShingle | Sainatee Chernbumroong Vlatka Skokic Andrew Lockwood An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand Tourism and Hospitality Management entrepreneurial motivation hotel entrepreneurs lifestyle orientation thailand qualitative methodology |
| title | An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand |
| title_full | An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand |
| title_fullStr | An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand |
| title_full_unstemmed | An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand |
| title_short | An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand |
| title_sort | investigation of entrepreneurial motivation boutique hotels in northern thailand |
| topic | entrepreneurial motivation hotel entrepreneurs lifestyle orientation thailand qualitative methodology |
| url | https://thm.fthm.hr/images/issues/vol27no1/11_Chernbumroong_Skokic_Lockwood |
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