ANALISIS EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE DI INDUSTRI SMARTPHONE
Persaingan yang ketat di industri smartphone membuat perusahaan mulai menanamkan konsep experiential marketing dan experiential value dalam memposisikan produk untuk mengalahkan pesaing. Saat ini para produsen smartphone berlomba-lomba untuk menawarkan produk dan jasa bagi konsumen berdasarkan pada...
Main Authors: | Rydho Styawan, Budi Astuti |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Indonesia
2016-01-01
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Series: | Jurnal Siasat Bisnis |
Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/3820 |
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