Contributions of visual management to trend analysis

This text, an integral fragment of the ongoing master's research, has as main theme the theoretical-conceptual approach between trends and visual management, aiming to qualify the trend analysis method proposed by Dragt (2017) from principles and tools of visual management . In methodological t...

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Main Authors: Alessandro Mateus Felippe, Sandra Regina Rech, Icléia Silveira
Format: Article
Language:Spanish
Published: Universidade do Estado de Santa Catarina 2021-01-01
Series:ModaPalavra e-periódico
Online Access:https://www.revistas.udesc.br/index.php/modapalavra/article/view/19385
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author Alessandro Mateus Felippe
Sandra Regina Rech
Icléia Silveira
author_facet Alessandro Mateus Felippe
Sandra Regina Rech
Icléia Silveira
author_sort Alessandro Mateus Felippe
collection DOAJ
description This text, an integral fragment of the ongoing master's research, has as main theme the theoretical-conceptual approach between trends and visual management, aiming to qualify the trend analysis method proposed by Dragt (2017) from principles and tools of visual management . In methodological terms, the article is designed in the moments of conceptualizing important terms through the Bibliographic Review, as well as the collection, reduction, categorization and interpretation of data via Qualitative Data Analysis. Furthermore, the text is classified as being of a basic, qualitative nature and with descriptive objectives. The results achieved demonstrate that the principles and tools of visual management add different advantages to the process, such as innovation, agility and encouraging the collaboration of the participants of those involved in the analysis of trends.
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spelling doaj.art-8f27d801ff0f49ad837dd5e76da9de982022-12-21T20:47:15ZspaUniversidade do Estado de Santa CatarinaModaPalavra e-periódico1982-615X2021-01-011431Contributions of visual management to trend analysisAlessandro Mateus FelippeSandra Regina RechIcléia SilveiraThis text, an integral fragment of the ongoing master's research, has as main theme the theoretical-conceptual approach between trends and visual management, aiming to qualify the trend analysis method proposed by Dragt (2017) from principles and tools of visual management . In methodological terms, the article is designed in the moments of conceptualizing important terms through the Bibliographic Review, as well as the collection, reduction, categorization and interpretation of data via Qualitative Data Analysis. Furthermore, the text is classified as being of a basic, qualitative nature and with descriptive objectives. The results achieved demonstrate that the principles and tools of visual management add different advantages to the process, such as innovation, agility and encouraging the collaboration of the participants of those involved in the analysis of trends.https://www.revistas.udesc.br/index.php/modapalavra/article/view/19385
spellingShingle Alessandro Mateus Felippe
Sandra Regina Rech
Icléia Silveira
Contributions of visual management to trend analysis
ModaPalavra e-periódico
title Contributions of visual management to trend analysis
title_full Contributions of visual management to trend analysis
title_fullStr Contributions of visual management to trend analysis
title_full_unstemmed Contributions of visual management to trend analysis
title_short Contributions of visual management to trend analysis
title_sort contributions of visual management to trend analysis
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/19385
work_keys_str_mv AT alessandromateusfelippe contributionsofvisualmanagementtotrendanalysis
AT sandrareginarech contributionsofvisualmanagementtotrendanalysis
AT icleiasilveira contributionsofvisualmanagementtotrendanalysis