Retail development in the Republic of Serbia from consumers' perspective

Development and new trends in retail trade have changed the habits of consumers in Serbia concerning everyday purchases. This work has as its objective examination of the consumers, their habits and selecting a retail format. The survey was conducted on the territory of the two largest cities in the...

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Main Author: Tekić Tanja
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738277T.pdf
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author Tekić Tanja
author_facet Tekić Tanja
author_sort Tekić Tanja
collection DOAJ
description Development and new trends in retail trade have changed the habits of consumers in Serbia concerning everyday purchases. This work has as its objective examination of the consumers, their habits and selecting a retail format. The survey was conducted on the territory of the two largest cities in the country in April 2017, and brought together over 200 consumers. The results show us that the neighborhood stores of large chains are the first choice for our consumers when it comes to everyday purchases, but what is interesting is the large percentage of those who buy in large supermarkets. As the criteria that influence their choice, participants listed proximity and low prices, as well as the actions that they cannot expect from small independent operators. In addition, there are quite marked differences between consumers with higher and lower monthly income, which is reflected in the selection of the object itself, but also the criteria that affect their decision about where to do shopping.
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spelling doaj.art-8f31b737a45a4d72b282c36c61b1dc522022-12-21T23:24:15ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622017-01-012017382772900350-21201738277TRetail development in the Republic of Serbia from consumers' perspectiveTekić Tanja0JT International, Beograd, SerbiaDevelopment and new trends in retail trade have changed the habits of consumers in Serbia concerning everyday purchases. This work has as its objective examination of the consumers, their habits and selecting a retail format. The survey was conducted on the territory of the two largest cities in the country in April 2017, and brought together over 200 consumers. The results show us that the neighborhood stores of large chains are the first choice for our consumers when it comes to everyday purchases, but what is interesting is the large percentage of those who buy in large supermarkets. As the criteria that influence their choice, participants listed proximity and low prices, as well as the actions that they cannot expect from small independent operators. In addition, there are quite marked differences between consumers with higher and lower monthly income, which is reflected in the selection of the object itself, but also the criteria that affect their decision about where to do shopping.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738277T.pdfretailconsumers' profiledecision-making criteria
spellingShingle Tekić Tanja
Retail development in the Republic of Serbia from consumers' perspective
Anali Ekonomskog fakulteta u Subotici
retail
consumers' profile
decision-making criteria
title Retail development in the Republic of Serbia from consumers' perspective
title_full Retail development in the Republic of Serbia from consumers' perspective
title_fullStr Retail development in the Republic of Serbia from consumers' perspective
title_full_unstemmed Retail development in the Republic of Serbia from consumers' perspective
title_short Retail development in the Republic of Serbia from consumers' perspective
title_sort retail development in the republic of serbia from consumers perspective
topic retail
consumers' profile
decision-making criteria
url https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738277T.pdf
work_keys_str_mv AT tekictanja retaildevelopmentintherepublicofserbiafromconsumersperspective