A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil
Brazil is well-known for its consolidated television industry that produces and exports telenovelas since the 1970s. However, a new phenomenon took place in the country in 2015: free-to-air television network Band started to air Turkish TV dramas. Fatmagul, the second Turkish drama broadcast by Band...
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2023-03-01
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| Series: | Series. International journal of tv serial narratives |
| Subjects: | |
| Online Access: | https://series.unibo.it/article/view/15395 |
| _version_ | 1811157638616973312 |
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| author | Gabrielle Ferreira |
| author_facet | Gabrielle Ferreira |
| author_sort | Gabrielle Ferreira |
| collection | DOAJ |
| description | Brazil is well-known for its consolidated television industry that produces and exports telenovelas since the 1970s. However, a new phenomenon took place in the country in 2015: free-to-air television network Band started to air Turkish TV dramas. Fatmagul, the second Turkish drama broadcast by Band, achieved considerably high audience ratings and engaged audiences online. In this work, I rely on discussions about melodrama and transnational media flows to investigate Brazilian viewers' perceptions of Fatmagul. More specifically, my research questions are 1. how is this foreign narrative related to the context of Brazilian audiences' daily lives? and 2. what differences and similarities do Brazilian audiences see between Turkish and Brazilian productions regarding the narrative content? To gather data on the audience profile and general preferences, I shared an online questionnaire on groups about Fatmagul on Facebook. Among the respondents, I selected five female viewers from varied backgrounds and conducted in-depth interviews. The results point out that viewers relate to the melodramatic structure and moral of Fatmagul, especially concerning the emphasis on romance and the protagonist overcoming obstacles. Results also suggest that viewers reject more realistic narratives presented by Brazilian telenovelas, which they consider too sexualized and not family-oriented. |
| first_indexed | 2024-04-10T05:09:33Z |
| format | Article |
| id | doaj.art-8f480b072f364f9d95dea91824d8e39f |
| institution | Directory Open Access Journal |
| issn | 2421-454X |
| language | English |
| last_indexed | 2024-04-10T05:09:33Z |
| publishDate | 2023-03-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | Series. International journal of tv serial narratives |
| spelling | doaj.art-8f480b072f364f9d95dea91824d8e39f2023-03-09T10:19:13ZengUniversity of BolognaSeries. International journal of tv serial narratives2421-454X2023-03-0182738510.6092/issn.2421-454X/1539513733A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in BrazilGabrielle Ferreira0Federal University of ParanáBrazil is well-known for its consolidated television industry that produces and exports telenovelas since the 1970s. However, a new phenomenon took place in the country in 2015: free-to-air television network Band started to air Turkish TV dramas. Fatmagul, the second Turkish drama broadcast by Band, achieved considerably high audience ratings and engaged audiences online. In this work, I rely on discussions about melodrama and transnational media flows to investigate Brazilian viewers' perceptions of Fatmagul. More specifically, my research questions are 1. how is this foreign narrative related to the context of Brazilian audiences' daily lives? and 2. what differences and similarities do Brazilian audiences see between Turkish and Brazilian productions regarding the narrative content? To gather data on the audience profile and general preferences, I shared an online questionnaire on groups about Fatmagul on Facebook. Among the respondents, I selected five female viewers from varied backgrounds and conducted in-depth interviews. The results point out that viewers relate to the melodramatic structure and moral of Fatmagul, especially concerning the emphasis on romance and the protagonist overcoming obstacles. Results also suggest that viewers reject more realistic narratives presented by Brazilian telenovelas, which they consider too sexualized and not family-oriented.https://series.unibo.it/article/view/15395brazilturkish tv dramasfatmagulmelodramaaudiences |
| spellingShingle | Gabrielle Ferreira A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil Series. International journal of tv serial narratives brazil turkish tv dramas fatmagul melodrama audiences |
| title | A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil |
| title_full | A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil |
| title_fullStr | A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil |
| title_full_unstemmed | A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil |
| title_short | A Turkish Drama in the Land of Telenovelas. The Reception of ‘Fatmagul’ in Brazil |
| title_sort | turkish drama in the land of telenovelas the reception of fatmagul in brazil |
| topic | brazil turkish tv dramas fatmagul melodrama audiences |
| url | https://series.unibo.it/article/view/15395 |
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