The role of color in the design of an interactive tourism poster using a QR code
The use of colors plays a key role in the success of the tourism poster, because of its great influence in attracting the attention of the viewer to the poster. The psychological impact of colors varies from one person to another. Therefore, the good use of colors in the interactive tourism poster w...
| Main Author: | |
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2022-04-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_198708_4feca4076aa828637e9d47b4be5dbda6.pdf |
| _version_ | 1797391656855535616 |
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| author | Sarah Bedair Agag |
| author_facet | Sarah Bedair Agag |
| author_sort | Sarah Bedair Agag |
| collection | DOAJ |
| description | The use of colors plays a key role in the success of the tourism poster, because of its great influence in attracting the attention of the viewer to the poster. The psychological impact of colors varies from one person to another. Therefore, the good use of colors in the interactive tourism poster works to highlight the aesthetics of the design, which leads to the citizen’s understanding of the poster and interacting with it using the QR code technology.Tourism is one of the most important sources of national income. Egypt is characterized by multiple tourist attractions. Egyptian citizens flock to certain places and neglect others. So there is a problem that may be in the tourism advertising for these destinations, which prompted the researcher to try to remedy this problem by designing interactive tourism posters for some unpopular tourist destinations in Egypt to encourage domestic tourism. The researcher used the descriptive approach to study the role of color in the design of the interactive tourist poster on public transportation. She also used the experimental approach to design a set of interactive tourism posters to serve the national economy and support domestic tourism in Egypt. One of the most important results of the study is that the use of color and QR codes in the design of the interactive tourist poster on public transportation has an effective role in attracting attention to the poster and thus activating domestic tourism in Egypt. |
| first_indexed | 2024-03-08T23:35:57Z |
| format | Article |
| id | doaj.art-8f4ab7e8743342cd8088b2d318e6faf9 |
| institution | Directory Open Access Journal |
| issn | 2735-5071 2735-508X |
| language | Arabic |
| last_indexed | 2024-03-08T23:35:57Z |
| publishDate | 2022-04-01 |
| publisher | The Arab Association of Civilization and Islamic Arts |
| record_format | Article |
| series | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| spelling | doaj.art-8f4ab7e8743342cd8088b2d318e6faf92023-12-14T07:07:33ZaraThe Arab Association of Civilization and Islamic ArtsMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm2735-50712735-508X2022-04-012812015010.21608/jsos.2021.97485.1080198708The role of color in the design of an interactive tourism poster using a QR codeSarah Bedair Agag0Design Department, Faculty of Art Education, Helwan University, Cairo, EgyptThe use of colors plays a key role in the success of the tourism poster, because of its great influence in attracting the attention of the viewer to the poster. The psychological impact of colors varies from one person to another. Therefore, the good use of colors in the interactive tourism poster works to highlight the aesthetics of the design, which leads to the citizen’s understanding of the poster and interacting with it using the QR code technology.Tourism is one of the most important sources of national income. Egypt is characterized by multiple tourist attractions. Egyptian citizens flock to certain places and neglect others. So there is a problem that may be in the tourism advertising for these destinations, which prompted the researcher to try to remedy this problem by designing interactive tourism posters for some unpopular tourist destinations in Egypt to encourage domestic tourism. The researcher used the descriptive approach to study the role of color in the design of the interactive tourist poster on public transportation. She also used the experimental approach to design a set of interactive tourism posters to serve the national economy and support domestic tourism in Egypt. One of the most important results of the study is that the use of color and QR codes in the design of the interactive tourist poster on public transportation has an effective role in attracting attention to the poster and thus activating domestic tourism in Egypt.https://jsos.journals.ekb.eg/article_198708_4feca4076aa828637e9d47b4be5dbda6.pdfcolor in the tourist posterinteractive poster designtransportation adsqr code |
| spellingShingle | Sarah Bedair Agag The role of color in the design of an interactive tourism poster using a QR code Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm color in the tourist poster interactive poster design transportation ads qr code |
| title | The role of color in the design of an interactive tourism poster using a QR code |
| title_full | The role of color in the design of an interactive tourism poster using a QR code |
| title_fullStr | The role of color in the design of an interactive tourism poster using a QR code |
| title_full_unstemmed | The role of color in the design of an interactive tourism poster using a QR code |
| title_short | The role of color in the design of an interactive tourism poster using a QR code |
| title_sort | role of color in the design of an interactive tourism poster using a qr code |
| topic | color in the tourist poster interactive poster design transportation ads qr code |
| url | https://jsos.journals.ekb.eg/article_198708_4feca4076aa828637e9d47b4be5dbda6.pdf |
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