Organic Food Consumption in Hungary – Factors Supporting Consumption Growth
The aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of purchased products, the preferred sales channels, the consumer motivations, and the impact of the COVID-19 pandemic on the market developmen...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
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| Series: | European Countryside |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/euco-2023-0031 |
| _version_ | 1827580603228225536 |
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| author | Kis Gyöngyi Györéné Drexler Dóra Soós Gabriella Lugasi Andrea Ujj Apolka |
| author_facet | Kis Gyöngyi Györéné Drexler Dóra Soós Gabriella Lugasi Andrea Ujj Apolka |
| author_sort | Kis Gyöngyi Györéné |
| collection | DOAJ |
| description | The aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of purchased products, the preferred sales channels, the consumer motivations, and the impact of the COVID-19 pandemic on the market development. The data from the online questionnaire survey were analysed by descriptive statistical and relationship analysis methods. In 2020 and 2021, the frequency of purchase of organic products increased. The regular customers are mainly middle-aged, highly educated women with higher incomes, who mostly buy fruit and vegetables, mainly in discount stores. The respondents with relatively low frequency buy directly from organic producers, although the use of short supply chains could be a remarkable price-reducing factor. |
| first_indexed | 2024-03-08T22:21:41Z |
| format | Article |
| id | doaj.art-8f4c055d98ea4618923ce8441bb4ab98 |
| institution | Directory Open Access Journal |
| issn | 1803-8417 |
| language | English |
| last_indexed | 2024-03-08T22:21:41Z |
| publishDate | 2023-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | European Countryside |
| spelling | doaj.art-8f4c055d98ea4618923ce8441bb4ab982023-12-18T12:44:51ZengSciendoEuropean Countryside1803-84172023-12-0115457959710.2478/euco-2023-0031Organic Food Consumption in Hungary – Factors Supporting Consumption GrowthKis Gyöngyi Györéné0Drexler Dóra1Soós Gabriella2Lugasi Andrea3Ujj Apolka41researcher, Research Institute of Organic Agriculture, Budapest, Hungary2Ph.D., director, Research Institute of Organic Agriculture, Budapest, Hungary3Ph.D., research fellow, Budapest Business University, Budapest, Hungary, assistant professor, Eötvös Loránd University, Budapest, Hungary4Ph.D. habil., college professor, Budapest Business University, Budapest, Hungary5Ph.D., associated professor, Hungarian University of Agriculture and Life Sciences, Gödöllö, HungaryThe aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of purchased products, the preferred sales channels, the consumer motivations, and the impact of the COVID-19 pandemic on the market development. The data from the online questionnaire survey were analysed by descriptive statistical and relationship analysis methods. In 2020 and 2021, the frequency of purchase of organic products increased. The regular customers are mainly middle-aged, highly educated women with higher incomes, who mostly buy fruit and vegetables, mainly in discount stores. The respondents with relatively low frequency buy directly from organic producers, although the use of short supply chains could be a remarkable price-reducing factor.https://doi.org/10.2478/euco-2023-0031organic foodconsumer behavioursales channelsmotivationshungary |
| spellingShingle | Kis Gyöngyi Györéné Drexler Dóra Soós Gabriella Lugasi Andrea Ujj Apolka Organic Food Consumption in Hungary – Factors Supporting Consumption Growth European Countryside organic food consumer behaviour sales channels motivations hungary |
| title | Organic Food Consumption in Hungary – Factors Supporting Consumption Growth |
| title_full | Organic Food Consumption in Hungary – Factors Supporting Consumption Growth |
| title_fullStr | Organic Food Consumption in Hungary – Factors Supporting Consumption Growth |
| title_full_unstemmed | Organic Food Consumption in Hungary – Factors Supporting Consumption Growth |
| title_short | Organic Food Consumption in Hungary – Factors Supporting Consumption Growth |
| title_sort | organic food consumption in hungary factors supporting consumption growth |
| topic | organic food consumer behaviour sales channels motivations hungary |
| url | https://doi.org/10.2478/euco-2023-0031 |
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