FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR
A green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2020-07-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/56939 |
| _version_ | 1818526390512779264 |
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| author | I Made Cahya Narayana I Made Kusuma Negara NMS. Wijaya |
| author_facet | I Made Cahya Narayana I Made Kusuma Negara NMS. Wijaya |
| author_sort | I Made Cahya Narayana |
| collection | DOAJ |
| description | A green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective of this research is to identify the factors affecting tourists’ willingness to pay for the green products at Bali Buda Ubud and what kind of factor that dominantly affects tourists’ willingness to pay Bali Buda Ubud green product. This research uses quantitative data technique analysis which processed by SPSS 23.0 for windows application. The sample is determined by a purposive sampling technique with 105 tourists who buy the green product of Bali Buda Ubud. The data collection techniques are observation, questionnaire, interview, literature review, and documentation. The data analysis techniques from this research are the validity test, reliability test, and factor analysis. The result of this research was that the factors which affect tourist’ willingness to pay green product of Bali Buda Ubud were company profit for environment conservation, green product good for health, the uniqueness of green product packaging, the pride of buying the green product, and knowledge about the green product. The dominant factor which affects tourist’ willingness to pay green product of Bali Buda Ubud was company profit for environment conservation which is seen from the biggest eigenvalue 8.373 and variance presentation 39.872%. |
| first_indexed | 2024-12-11T06:22:20Z |
| format | Article |
| id | doaj.art-8f4e8fc26441450793329e2f635558d2 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-12-11T06:22:20Z |
| publishDate | 2020-07-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-8f4e8fc26441450793329e2f635558d22022-12-22T01:17:46ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302020-07-0181697310.24843/IPTA.2020.v08.i01.p0956939FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYARI Made Cahya Narayana0I Made Kusuma Negara1NMS. Wijaya2Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaA green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective of this research is to identify the factors affecting tourists’ willingness to pay for the green products at Bali Buda Ubud and what kind of factor that dominantly affects tourists’ willingness to pay Bali Buda Ubud green product. This research uses quantitative data technique analysis which processed by SPSS 23.0 for windows application. The sample is determined by a purposive sampling technique with 105 tourists who buy the green product of Bali Buda Ubud. The data collection techniques are observation, questionnaire, interview, literature review, and documentation. The data analysis techniques from this research are the validity test, reliability test, and factor analysis. The result of this research was that the factors which affect tourist’ willingness to pay green product of Bali Buda Ubud were company profit for environment conservation, green product good for health, the uniqueness of green product packaging, the pride of buying the green product, and knowledge about the green product. The dominant factor which affects tourist’ willingness to pay green product of Bali Buda Ubud was company profit for environment conservation which is seen from the biggest eigenvalue 8.373 and variance presentation 39.872%.https://ojs.unud.ac.id/index.php/pariwisata/article/view/56939 |
| spellingShingle | I Made Cahya Narayana I Made Kusuma Negara NMS. Wijaya FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR Jurnal IPTA |
| title | FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR |
| title_full | FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR |
| title_fullStr | FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR |
| title_full_unstemmed | FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR |
| title_short | FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR |
| title_sort | faktor yang mempengaruhi wisatawan membeli produk hijau di bali buda ubud gianyar |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/56939 |
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