THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY
Fruit consumption in COVID-19 pandemic is very necessary because fruit is a source of vitamins and minerals for the body's immunity. According to the benefits of fruit, so analyzing the influencing factors of consumption fruits combination in covid-19 pandemic is necessary. This research was co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-11-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2023-11/article_03.pdf |
| _version_ | 1827392082627526656 |
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| author | Gultom R.M. Mulyana A. Yunita |
| author_facet | Gultom R.M. Mulyana A. Yunita |
| author_sort | Gultom R.M. |
| collection | DOAJ |
| description | Fruit consumption in COVID-19 pandemic is very necessary because fruit is a source of vitamins and minerals for the body's immunity. According to the benefits of fruit, so analyzing the influencing factors of consumption fruits combination in covid-19 pandemic is necessary. This research was conducted in Palembang city. The result of this research showed positive influence factors on the decision to purchase fruit combination are the price, the knowledge of the attributes, the education and the age variables. |
| first_indexed | 2024-03-08T17:25:47Z |
| format | Article |
| id | doaj.art-8f565a8e4c8c4fc2977cfb885de6bb44 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-08T17:25:47Z |
| publishDate | 2023-11-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-8f565a8e4c8c4fc2977cfb885de6bb442024-01-02T21:27:45ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842023-11-0114311242710.18551/rjoas.2023-11.03THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITYGultom R.M.0Mulyana A.1Yunita2Department of Agribusiness, University of SriwijayaDepartment of Agribusiness, University of SriwijayaDepartment of Agribusiness, University of SriwijayaFruit consumption in COVID-19 pandemic is very necessary because fruit is a source of vitamins and minerals for the body's immunity. According to the benefits of fruit, so analyzing the influencing factors of consumption fruits combination in covid-19 pandemic is necessary. This research was conducted in Palembang city. The result of this research showed positive influence factors on the decision to purchase fruit combination are the price, the knowledge of the attributes, the education and the age variables.http://rjoas.com/issue-2023-11/article_03.pdffruit consumptionfruit combinationinfluencing factors |
| spellingShingle | Gultom R.M. Mulyana A. Yunita THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY Russian Journal of Agricultural and Socio-Economic Sciences fruit consumption fruit combination influencing factors |
| title | THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY |
| title_full | THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY |
| title_fullStr | THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY |
| title_full_unstemmed | THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY |
| title_short | THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY |
| title_sort | factors influencing consumer to buy combined fruits during the covid 19 pandemic in palembang city |
| topic | fruit consumption fruit combination influencing factors |
| url | http://rjoas.com/issue-2023-11/article_03.pdf |
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