A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?

A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?

Abstract Background Poor dietary choices are a risk factor for non-communicable diseases. Young adults have low levels of engagement towards their health and may not see the importance in the adoption of healthy eating behaviours at this stage in their lives. Here we utilise social marketing princip...

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Bibliographic Details
Main Authors: Linda Brennan, Karen Klassen, Enqi Weng, Shinyi Chin, Annika Molenaar, Michael Reid, Helen Truby, Tracy A. McCaffrey
Format: Article
Language:English
Published: BMC 2020-03-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Subjects:
Young adults
Healthy eating
Social marketing
Behaviour change
Obesity
Behavioural typology
Online Access:http://link.springer.com/article/10.1186/s12966-020-00946-3

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