Spa Products as Main Orientation in Wellness Tourism in Bali

Wellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to dat...

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Main Authors: I Gusti Made Wendri, Nyoman Mastiani Nadra, Ni Luh Eka Armoni
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2018-03-01
Series:Soshum: Jurnal Sosial dan Humaniora
Online Access:http://ojs.pnb.ac.id/index.php/SOSHUM/article/view/756
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author I Gusti Made Wendri
Nyoman Mastiani Nadra
Ni Luh Eka Armoni
author_facet I Gusti Made Wendri
Nyoman Mastiani Nadra
Ni Luh Eka Armoni
author_sort I Gusti Made Wendri
collection DOAJ
description Wellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to date, people’s knowledge about wellness spa is still poor. This fact has motivated the implementation of this research under the title “Spa Products as Main Orientation in Wellness Tourism in Bali”. The objective of the research is to find out what products becomes the orientation in wellness tourism in Ubud as well as in South Badung. This qualitative research uses a phenomenological approach to the study. The determination of the informants is purposively done, and the information concerning the object of the research is obtained by deep interview controlled by a checklist based on Wellness Wheel concept. The location of the research is Ubud and South Badung areas, the latter represented by Nusa Dua, Jimbaran, and Kuta. The research uses 10 informants, 5 from Ubud and 5 from South Badung. The informants include spa managers and spa therapists. The result of the research shows that such packages as Bali spa ritual package, personal growth, and eco-adventure package become the most attractive products offered by wellness tourism industry and enjoyed by the tourists for the fulfilment of the tourists' wellness needs.
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spelling doaj.art-8f5f12a2f8a44aa9a23853e8f648c2192022-12-21T19:37:01ZindPoliteknik Negeri BaliSoshum: Jurnal Sosial dan Humaniora2088-22622580-56222018-03-0181922756Spa Products as Main Orientation in Wellness Tourism in BaliI Gusti Made Wendri0Nyoman Mastiani Nadra1Ni Luh Eka Armoni2Politeknik Negeri BaliPoliteknik Negeri BaliPoliteknik Negeri BaliWellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to date, people’s knowledge about wellness spa is still poor. This fact has motivated the implementation of this research under the title “Spa Products as Main Orientation in Wellness Tourism in Bali”. The objective of the research is to find out what products becomes the orientation in wellness tourism in Ubud as well as in South Badung. This qualitative research uses a phenomenological approach to the study. The determination of the informants is purposively done, and the information concerning the object of the research is obtained by deep interview controlled by a checklist based on Wellness Wheel concept. The location of the research is Ubud and South Badung areas, the latter represented by Nusa Dua, Jimbaran, and Kuta. The research uses 10 informants, 5 from Ubud and 5 from South Badung. The informants include spa managers and spa therapists. The result of the research shows that such packages as Bali spa ritual package, personal growth, and eco-adventure package become the most attractive products offered by wellness tourism industry and enjoyed by the tourists for the fulfilment of the tourists' wellness needs.http://ojs.pnb.ac.id/index.php/SOSHUM/article/view/756
spellingShingle I Gusti Made Wendri
Nyoman Mastiani Nadra
Ni Luh Eka Armoni
Spa Products as Main Orientation in Wellness Tourism in Bali
Soshum: Jurnal Sosial dan Humaniora
title Spa Products as Main Orientation in Wellness Tourism in Bali
title_full Spa Products as Main Orientation in Wellness Tourism in Bali
title_fullStr Spa Products as Main Orientation in Wellness Tourism in Bali
title_full_unstemmed Spa Products as Main Orientation in Wellness Tourism in Bali
title_short Spa Products as Main Orientation in Wellness Tourism in Bali
title_sort spa products as main orientation in wellness tourism in bali
url http://ojs.pnb.ac.id/index.php/SOSHUM/article/view/756
work_keys_str_mv AT igustimadewendri spaproductsasmainorientationinwellnesstourisminbali
AT nyomanmastianinadra spaproductsasmainorientationinwellnesstourisminbali
AT niluhekaarmoni spaproductsasmainorientationinwellnesstourisminbali