Basic lexical and grammatical transformations in translation of German print advertising
The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples' Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9572 |
| _version_ | 1818953297812258816 |
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| author | A N Mamedov |
| author_facet | A N Mamedov |
| author_sort | A N Mamedov |
| collection | DOAJ |
| description | The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text. |
| first_indexed | 2024-12-20T10:04:02Z |
| format | Article |
| id | doaj.art-8f931605222f4e6493409782b7fff41a |
| institution | Directory Open Access Journal |
| issn | 2312-9182 2312-9212 |
| language | English |
| last_indexed | 2024-12-20T10:04:02Z |
| publishDate | 2014-12-01 |
| publisher | Peoples' Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | Russian journal of linguistics: Vestnik RUDN |
| spelling | doaj.art-8f931605222f4e6493409782b7fff41a2022-12-21T19:44:16ZengPeoples' Friendship University of Russia (RUDN University)Russian journal of linguistics: Vestnik RUDN2312-91822312-92122014-12-0101971099571Basic lexical and grammatical transformations in translation of German print advertisingA N Mamedov0Московский педагогический государственный университетThe article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.http://journals.rudn.ru/linguistics/article/view/9572переводческие трансформацииперестановкиграмматические заменылексические заменыдобавленияопущения |
| spellingShingle | A N Mamedov Basic lexical and grammatical transformations in translation of German print advertising Russian journal of linguistics: Vestnik RUDN переводческие трансформации перестановки грамматические замены лексические замены добавления опущения |
| title | Basic lexical and grammatical transformations in translation of German print advertising |
| title_full | Basic lexical and grammatical transformations in translation of German print advertising |
| title_fullStr | Basic lexical and grammatical transformations in translation of German print advertising |
| title_full_unstemmed | Basic lexical and grammatical transformations in translation of German print advertising |
| title_short | Basic lexical and grammatical transformations in translation of German print advertising |
| title_sort | basic lexical and grammatical transformations in translation of german print advertising |
| topic | переводческие трансформации перестановки грамматические замены лексические замены добавления опущения |
| url | http://journals.rudn.ru/linguistics/article/view/9572 |
| work_keys_str_mv | AT anmamedov basiclexicalandgrammaticaltransformationsintranslationofgermanprintadvertising |