Basic lexical and grammatical transformations in translation of German print advertising
The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9572 |