Informal Color Communication on Newly Decorated Interiors of the University North
The fact is that the energy of each tone of colors has emotional and psychological features, which is used as a tool in informal communication with the aim of long-term memory. Despite the importance of color experience in spaces, only a few studies were conducted on the topic. The aim of this paper...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2019-01-01
|
| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/316902 |
| _version_ | 1797207488728137728 |
|---|---|
| author | Anica Hunjet Marin Milković Robert Geček |
| author_facet | Anica Hunjet Marin Milković Robert Geček |
| author_sort | Anica Hunjet |
| collection | DOAJ |
| description | The fact is that the energy of each tone of colors has emotional and psychological features, which is used as a tool in informal communication with the aim of long-term memory. Despite the importance of color experience in spaces, only a few studies were conducted on the topic. The aim of this paper was to explore the influence of color experience on the premises of the University North, University Center Varaždin. This paper explores and analyzes experience and satisfaction with warm and cold colors, measures the students’ degree of noticing certain colors in space, i.e. associating certain colors on the University’s ground floor or the first floor to a product or company. Furthermore, this paper examines the evironmental color impact of lecture halls that are painted white, blue, brown or a reddish color. In the design of the University North premises, the emphasis was put on the act of entering into main lecture halls, where wall colors had to match the colors of the University logo. Since the University logo has only two color tones; it is predominantly red, and therefore, when painting the entrance spaces, the emphasis was put on the color white, which, psychologically, makes a space seem bigger and brighter. The last question in the questionnaire was on the color that remained in the long-term memory, and the largest number of respondents opted for the color red. The survey was conducted on 315 students from the University North. Statistical data processing was performed using descriptive statistics. The study has proved that the red tone, although present in a small amount, confirms an affiliation to the University when it comes to informal communication. |
| first_indexed | 2024-04-24T09:23:43Z |
| format | Article |
| id | doaj.art-8fccf863108f49939573972754dc5b5d |
| institution | Directory Open Access Journal |
| issn | 1330-3651 1848-6339 |
| language | English |
| last_indexed | 2024-04-24T09:23:43Z |
| publishDate | 2019-01-01 |
| publisher | Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek |
| record_format | Article |
| series | Tehnički Vjesnik |
| spelling | doaj.art-8fccf863108f49939573972754dc5b5d2024-04-15T15:21:38ZengFaculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in OsijekTehnički Vjesnik1330-36511848-63392019-01-0126127027810.17559/TV-20180528153335Informal Color Communication on Newly Decorated Interiors of the University NorthAnica Hunjet0Marin Milković1Robert Geček2University North, 104. brigade 3, 42000 Varaždin, CroatiaUniversity North, 104. brigade 3, 42000 Varaždin, CroatiaUniversity North, 104. brigade 3, 42000 Varaždin, CroatiaThe fact is that the energy of each tone of colors has emotional and psychological features, which is used as a tool in informal communication with the aim of long-term memory. Despite the importance of color experience in spaces, only a few studies were conducted on the topic. The aim of this paper was to explore the influence of color experience on the premises of the University North, University Center Varaždin. This paper explores and analyzes experience and satisfaction with warm and cold colors, measures the students’ degree of noticing certain colors in space, i.e. associating certain colors on the University’s ground floor or the first floor to a product or company. Furthermore, this paper examines the evironmental color impact of lecture halls that are painted white, blue, brown or a reddish color. In the design of the University North premises, the emphasis was put on the act of entering into main lecture halls, where wall colors had to match the colors of the University logo. Since the University logo has only two color tones; it is predominantly red, and therefore, when painting the entrance spaces, the emphasis was put on the color white, which, psychologically, makes a space seem bigger and brighter. The last question in the questionnaire was on the color that remained in the long-term memory, and the largest number of respondents opted for the color red. The survey was conducted on 315 students from the University North. Statistical data processing was performed using descriptive statistics. The study has proved that the red tone, although present in a small amount, confirms an affiliation to the University when it comes to informal communication.https://hrcak.srce.hr/file/316902descriptive statisticsinformal color communicationred and white tonesUniversity North logo and premises |
| spellingShingle | Anica Hunjet Marin Milković Robert Geček Informal Color Communication on Newly Decorated Interiors of the University North Tehnički Vjesnik descriptive statistics informal color communication red and white tones University North logo and premises |
| title | Informal Color Communication on Newly Decorated Interiors of the University North |
| title_full | Informal Color Communication on Newly Decorated Interiors of the University North |
| title_fullStr | Informal Color Communication on Newly Decorated Interiors of the University North |
| title_full_unstemmed | Informal Color Communication on Newly Decorated Interiors of the University North |
| title_short | Informal Color Communication on Newly Decorated Interiors of the University North |
| title_sort | informal color communication on newly decorated interiors of the university north |
| topic | descriptive statistics informal color communication red and white tones University North logo and premises |
| url | https://hrcak.srce.hr/file/316902 |
| work_keys_str_mv | AT anicahunjet informalcolorcommunicationonnewlydecoratedinteriorsoftheuniversitynorth AT marinmilkovic informalcolorcommunicationonnewlydecoratedinteriorsoftheuniversitynorth AT robertgecek informalcolorcommunicationonnewlydecoratedinteriorsoftheuniversitynorth |