SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy
Purpose: Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals. Design/methodology/approach: At the same time, the Analytical Network...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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LPPM of Narotama University Surabaya
2021-11-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1540 |
| _version_ | 1797980589988511744 |
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| author | Manik Ayu Titisari Denis Fidita Karya Surjo Hadi |
| author_facet | Manik Ayu Titisari Denis Fidita Karya Surjo Hadi |
| author_sort | Manik Ayu Titisari |
| collection | DOAJ |
| description |
Purpose: Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals.
Design/methodology/approach: At the same time, the Analytical Network Process (ANP) is used to weigh each alternative strategy so that the strategy with the highest priority weight can be identified. By using Super Decision software, the best alternative strategy for Soya Agung is to promote promotion and education with a weight of 0.214760.
Findings: An industry that can compete in the modern market has the right marketing strategy. As a Small and Medium Enterprise producing tempeh, whose raw material is non-genetic modified local soybeans, Soya Agung still has limitations in marketing its products.
Research limitations/implications: The integration of SWOT and ANP is expected to produce strategic plans that can provide various alternative marketing strategies that can help solve company problems.
Paper type: Research paper
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| first_indexed | 2024-04-11T05:56:31Z |
| format | Article |
| id | doaj.art-8fe0c7bd606a477e905d116df48cfbb9 |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-04-11T05:56:31Z |
| publishDate | 2021-11-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-8fe0c7bd606a477e905d116df48cfbb92022-12-22T04:41:52ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852021-11-014610.29138/ijebd.v4i6.1540SWOT Analysis and ANP for Organic Tempeh SME Business Development StrategyManik Ayu Titisari0Denis Fidita Karya1Surjo Hadi2PGRI Adibuana University, Surabaya, East Java, IndonesiaNahdlatul Ulama University, Surabaya, East Java, IndonesiaKartini University, Surabaya, East Java, Indonesia Purpose: Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals. Design/methodology/approach: At the same time, the Analytical Network Process (ANP) is used to weigh each alternative strategy so that the strategy with the highest priority weight can be identified. By using Super Decision software, the best alternative strategy for Soya Agung is to promote promotion and education with a weight of 0.214760. Findings: An industry that can compete in the modern market has the right marketing strategy. As a Small and Medium Enterprise producing tempeh, whose raw material is non-genetic modified local soybeans, Soya Agung still has limitations in marketing its products. Research limitations/implications: The integration of SWOT and ANP is expected to produce strategic plans that can provide various alternative marketing strategies that can help solve company problems. Paper type: Research paper https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1540ANPStrategySWOTUKMWeight |
| spellingShingle | Manik Ayu Titisari Denis Fidita Karya Surjo Hadi SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy IJEBD (International Journal of Entrepreneurship and Business Development) ANP Strategy SWOT UKM Weight |
| title | SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy |
| title_full | SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy |
| title_fullStr | SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy |
| title_full_unstemmed | SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy |
| title_short | SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy |
| title_sort | swot analysis and anp for organic tempeh sme business development strategy |
| topic | ANP Strategy SWOT UKM Weight |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1540 |
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