The Interrelation of Analytical and Affective Assessments in the Virtual Choice of Goods by the Consumer
<p>One of the controversial issues in modern behavioral economics is associated with the role of emotional and rational criteria for the consumer's choice of goods for purchase. Until recently, the economic theories of such a choice were dominated by an intellectualistic approa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Moscow State University of Psychology and Education
2022-01-01
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| Series: | Экспериментальная психология |
| Online Access: | https://psyjournals.ru/en/journals/exppsy/archive/2022_n4/Meshcheryakov_et_al |