Features of brand perception by people with different strategies of consumer behavior

The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years). Methods of research: a) the method of semantic differential f...

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Bibliographic Details
Main Authors:	Antonova N. V., Patosha O.I.
Format:	Article
Language:	Russian
Published:	Moscow State University of Psychology and Education 2018-03-01
Series:	Социальная психология и общество
Online Access:	http://psyjournals.ru/files/91950/sps_2018_n1_Antonova_Patosha.pdf

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