BUDAYA LINGKUNGAN DAN NORMA SEBAGAI FAKTOR PENENTU PERILAKU KONSUMEN TERHADAP PRODUK BERWAWASAN LINGKUNGAN
The characteristic of green product is different compare to conventional product, and makes a gap on the theory to explain attitude and behavior toward green product. The objective of this article to find the determinant factors of consumer behavior toward green product. This article uses the theori...
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Universitas Surabaya
2012-03-01
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| Series: | Manajemen dan Bisnis |
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| Online Access: | https://www.journalmabis.org/mabis/article/view/203 |