Consumer engagement in value co-creation within virtual video game communities
With the emergence of the gaming industry as the most empowering form of entertainment, video game online communities have become a refuge for many users who are looking to fulfil specific needs, leading them to participate in creating their own experiences. Drawing upon the uses and gratifications...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2021-12-01
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Series: | Management şi Marketing |
Subjects: | |
Online Access: | https://doi.org/10.2478/mmcks-2021-0022 |