Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)
Today, organizations must recognize and exploit entrepreneurial opportunities arising from environmental changes, not just survive But also to ensure its growth. Hence, the need have to maintain the survival of competitive advantages over its competitors. These competitive advantages as innovation a...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2012-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-258-1&slc_lang=en&sid=1 |
| _version_ | 1797717893771689984 |
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| author | mostafa kazemi samira pour |
| author_facet | mostafa kazemi samira pour |
| author_sort | mostafa kazemi |
| collection | DOAJ |
| description | Today, organizations must recognize and exploit entrepreneurial opportunities arising from environmental changes, not just survive But also to ensure its growth. Hence, the need have to maintain the survival of competitive advantages over its competitors. These competitive advantages as innovation and customer value is that given that few studies have examined the relationship between entrepreneurship and customer value Therefore, in this study adopted a survey research strategy to investigate the potential effects of entrepreneurial and business oriented (learning orientation, market orientation and human resource practices) has been on innovation and customer value. The study population consisted of active companies in the food industry of Mashhad city were based on Cochran's formula, for example, randomized study of 83 patients have been involved in research. The data obtained through questionnaires distributed and the structural equations and partial least squares method to help software PLS were analyzed. The results of data processing showed that entrepreneurship and human resource management are the most important drivers of innovation and customer value. Also the findings suggest that market orientation can be integrated as a predictor of innovation and customer value to be considered. Therefore, the rights to success implementing these factors promote innovation and deliver superior value to customers. |
| first_indexed | 2024-03-12T08:43:03Z |
| format | Article |
| id | doaj.art-9048a346cb6546b29e5bff70ec258730 |
| institution | Directory Open Access Journal |
| issn | 2228-7744 |
| language | fas |
| last_indexed | 2024-03-12T08:43:03Z |
| publishDate | 2012-09-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | تحقیقات بازار یابی نوین |
| spelling | doaj.art-9048a346cb6546b29e5bff70ec2587302023-09-02T16:35:10ZfasUniversity of Isfahanتحقیقات بازار یابی نوین2228-77442012-09-01225168Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)mostafa kazemi0samira pour1 Ferdowsi University of Mashhad ferdowsi university of mashhad Today, organizations must recognize and exploit entrepreneurial opportunities arising from environmental changes, not just survive But also to ensure its growth. Hence, the need have to maintain the survival of competitive advantages over its competitors. These competitive advantages as innovation and customer value is that given that few studies have examined the relationship between entrepreneurship and customer value Therefore, in this study adopted a survey research strategy to investigate the potential effects of entrepreneurial and business oriented (learning orientation, market orientation and human resource practices) has been on innovation and customer value. The study population consisted of active companies in the food industry of Mashhad city were based on Cochran's formula, for example, randomized study of 83 patients have been involved in research. The data obtained through questionnaires distributed and the structural equations and partial least squares method to help software PLS were analyzed. The results of data processing showed that entrepreneurship and human resource management are the most important drivers of innovation and customer value. Also the findings suggest that market orientation can be integrated as a predictor of innovation and customer value to be considered. Therefore, the rights to success implementing these factors promote innovation and deliver superior value to customers.http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-258-1&slc_lang=en&sid=1Entrepreneurship Business orientation Innovation Customer value |
| spellingShingle | mostafa kazemi samira pour Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) تحقیقات بازار یابی نوین Entrepreneurship Business orientation Innovation Customer value |
| title | Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) |
| title_full | Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) |
| title_fullStr | Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) |
| title_full_unstemmed | Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) |
| title_short | Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) |
| title_sort | exploring effect of entrepreneurship and business orientations on innovation and customer value case study food industry of mashhad city |
| topic | Entrepreneurship Business orientation Innovation Customer value |
| url | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-258-1&slc_lang=en&sid=1 |
| work_keys_str_mv | AT mostafakazemi exploringeffectofentrepreneurshipandbusinessorientationsoninnovationandcustomervaluecasestudyfoodindustryofmashhadcity AT samirapour exploringeffectofentrepreneurshipandbusinessorientationsoninnovationandcustomervaluecasestudyfoodindustryofmashhadcity |