Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect
In recent years, in the pre-pandemic period, offline marketplaces are popular, and in the post-pandemic period, online marketplaces are becoming more popular. During the quarantine restriction, many enterprises began to adapt to online sales. The enterprise that was able to adapt remained active in...
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| Format: | Article |
| Language: | English |
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Institute of Economics under the Science Committee of Ministry of Education and Science RK
2022-12-01
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| Series: | Экономика: стратегия и практика |
| Subjects: | |
| Online Access: | https://esp.ieconom.kz/jour/article/view/875 |
| _version_ | 1826572455003553792 |
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| author | D. M. Kangalakova K. I. Ibragimova S. Zh. Ibraimova A. S. Nurbatsin |
| author_facet | D. M. Kangalakova K. I. Ibragimova S. Zh. Ibraimova A. S. Nurbatsin |
| author_sort | D. M. Kangalakova |
| collection | DOAJ |
| description | In recent years, in the pre-pandemic period, offline marketplaces are popular, and in the post-pandemic period, online marketplaces are becoming more popular. During the quarantine restriction, many enterprises began to adapt to online sales. The enterprise that was able to adapt remained active in the economy, and enterprises that were unable to adapt went bankrupt. Within the framework of this issue, the aim of the research article was to analyze the specifics of the interaction of Kazakhstani women entrepreneurs in online shopping. In the course of the study, in addition to scientific methods, the interviewing method was used. The interview was attended by 29 businesswomen from Almaty city. The business areas of women engaged in entrepreneurship included such areas as the trade in adult clothing, the sale of fabrics, fashion salons, and the sale of Korean cosmetics. The purpose of the interview is to identify the reasons, and features of the work of Kazakhstani women on online marketplaces and identify the advantages and disadvantages of trading on offline marketplaces. The results of the interview can be used to achieve efficiency in organizing the work of the online marketplace. In addition, knowing the views of women, the potential of women in the regions of the state can be used to formulate policies aimed at developing the economy. That is, with the help of online work of women, it is necessary to influence the unemployment rate in the regions, and increase the source of income and other quality of life. |
| first_indexed | 2024-04-10T02:45:48Z |
| format | Article |
| id | doaj.art-9062b7dcc53c496283dbf0949376a4f9 |
| institution | Directory Open Access Journal |
| issn | 1997-9967 2663-550X |
| language | English |
| last_indexed | 2025-03-14T12:27:17Z |
| publishDate | 2022-12-01 |
| publisher | Institute of Economics under the Science Committee of Ministry of Education and Science RK |
| record_format | Article |
| series | Экономика: стратегия и практика |
| spelling | doaj.art-9062b7dcc53c496283dbf0949376a4f92025-03-02T09:28:16ZengInstitute of Economics under the Science Committee of Ministry of Education and Science RKЭкономика: стратегия и практика1997-99672663-550X2022-12-0117461510.51176/1997-9967-2022-4-6-15383Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender AspectD. M. Kangalakova0K. I. Ibragimova1S. Zh. Ibraimova2A. S. Nurbatsin3Institute of Economics CS MSHE RKInstitute of Economics CS MSHE RKKazakh University of technology and businessK. Sagadiev University of International BusinessIn recent years, in the pre-pandemic period, offline marketplaces are popular, and in the post-pandemic period, online marketplaces are becoming more popular. During the quarantine restriction, many enterprises began to adapt to online sales. The enterprise that was able to adapt remained active in the economy, and enterprises that were unable to adapt went bankrupt. Within the framework of this issue, the aim of the research article was to analyze the specifics of the interaction of Kazakhstani women entrepreneurs in online shopping. In the course of the study, in addition to scientific methods, the interviewing method was used. The interview was attended by 29 businesswomen from Almaty city. The business areas of women engaged in entrepreneurship included such areas as the trade in adult clothing, the sale of fabrics, fashion salons, and the sale of Korean cosmetics. The purpose of the interview is to identify the reasons, and features of the work of Kazakhstani women on online marketplaces and identify the advantages and disadvantages of trading on offline marketplaces. The results of the interview can be used to achieve efficiency in organizing the work of the online marketplace. In addition, knowing the views of women, the potential of women in the regions of the state can be used to formulate policies aimed at developing the economy. That is, with the help of online work of women, it is necessary to influence the unemployment rate in the regions, and increase the source of income and other quality of life.https://esp.ieconom.kz/jour/article/view/875economygender economywomenwomen entrepreneuronline shoppingcovid-19 |
| spellingShingle | D. M. Kangalakova K. I. Ibragimova S. Zh. Ibraimova A. S. Nurbatsin Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect Экономика: стратегия и практика economy gender economy women women entrepreneur online shopping covid-19 |
| title | Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect |
| title_full | Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect |
| title_fullStr | Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect |
| title_full_unstemmed | Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect |
| title_short | Assessment of the Level of Development of Internet Resources in Kazakhstan: Gender Aspect |
| title_sort | assessment of the level of development of internet resources in kazakhstan gender aspect |
| topic | economy gender economy women women entrepreneur online shopping covid-19 |
| url | https://esp.ieconom.kz/jour/article/view/875 |
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