Meanings of Consumption and Abandonment: Understanding Smoking Cessation Symbolism
In consumption studies, very little attention has been focused on investigating abandonment and, more specifically, its symbolic dimension. The present study aims to investigate how meanings are created and negotiated through the abandonment of cigarettes. This study used a qualitative methodolo...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2014-04-01
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| Series: | BAR: Brazilian Administration Review |
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| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1464.pdf |