PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH
<pre><em>The rise of sharia finance industry that used “sharia branding” such as sharia </em></pre><pre><em>banking, sharia mini market, sharia hotel, until sharia franchise resulted in </em></pre><pre><em>conventional institutions are also...
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| Format: | Article |
| Language: | Indonesian |
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State Institute of Islamic Studies (IAIN) Tulungagung
2017-10-01
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| Series: | An-Nisbah: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/516 |
| _version_ | 1818421897060155392 |
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| author | hendri hermawan adinugraha |
| author_facet | hendri hermawan adinugraha |
| author_sort | hendri hermawan adinugraha |
| collection | DOAJ |
| description | <pre><em>The rise of sharia finance industry that used “sharia branding” such as sharia </em></pre><pre><em>banking, sharia mini market, sharia hotel, until sharia franchise resulted in </em></pre><pre><em>conventional institutions are also diversifying sharia-compliant. Ideally this </em></pre><pre><em>should be balanced by the application of such management is based on sharia </em></pre><pre><em>like sharia marketing, but in reality many of them are not implementing it yet. </em></pre><pre><em>Based on the above reasons, this research aims to understand the concept and </em></pre><pre><em>implementation of sharia marketing at Micro </em><em>Islamic Financial Institutions</em> </pre><pre>(<em>Puskopsyah DIY) </em><em>comprehensively</em><em>. This study used a type of field research </em></pre><pre><em>that is descriptive analytical. This study is also equipped with library research.</em></pre><pre><em> Data collection techniques using triangulation method, while the data analysis </em></pre><pre><em>techniques using taxonomic analysis with interactive model. The survey results </em></pre><pre><em>revealed that implementation of sharia marketing concept in Puskopsyah DIY </em></pre><pre><em>was good enough though not all aspects of running perfectly. For example, the </em></pre><pre><em>facts on the ground show that not all product marketing process carried out by </em></pre><pre><em>the prevailing fatwa supervised and issued by the Sharia Supervisory Board.</em></pre> <p><strong><em>Keywords:</em></strong><em> Sharia</em><em>,</em><em> Marketing</em><em>,</em><em> and Puskopsyah DIY.</em><em></em></p> |
| first_indexed | 2024-12-14T13:17:39Z |
| format | Article |
| id | doaj.art-907938058a3d4a41a771a635122b7484 |
| institution | Directory Open Access Journal |
| issn | 2406-8276 2549-5712 |
| language | Indonesian |
| last_indexed | 2024-12-14T13:17:39Z |
| publishDate | 2017-10-01 |
| publisher | State Institute of Islamic Studies (IAIN) Tulungagung |
| record_format | Article |
| series | An-Nisbah: Jurnal Ekonomi Syariah |
| spelling | doaj.art-907938058a3d4a41a771a635122b74842022-12-21T23:00:01ZindState Institute of Islamic Studies (IAIN) TulungagungAn-Nisbah: Jurnal Ekonomi Syariah2406-82762549-57122017-10-0141255010.21274/an.2017.4.1.768PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAHhendri hermawan adinugraha0Fakultas Ekonomi & Bisnis Universitas Dian Nuswantoro Jalan Nakula I No.5-11 Semarang 50131<pre><em>The rise of sharia finance industry that used “sharia branding” such as sharia </em></pre><pre><em>banking, sharia mini market, sharia hotel, until sharia franchise resulted in </em></pre><pre><em>conventional institutions are also diversifying sharia-compliant. Ideally this </em></pre><pre><em>should be balanced by the application of such management is based on sharia </em></pre><pre><em>like sharia marketing, but in reality many of them are not implementing it yet. </em></pre><pre><em>Based on the above reasons, this research aims to understand the concept and </em></pre><pre><em>implementation of sharia marketing at Micro </em><em>Islamic Financial Institutions</em> </pre><pre>(<em>Puskopsyah DIY) </em><em>comprehensively</em><em>. This study used a type of field research </em></pre><pre><em>that is descriptive analytical. This study is also equipped with library research.</em></pre><pre><em> Data collection techniques using triangulation method, while the data analysis </em></pre><pre><em>techniques using taxonomic analysis with interactive model. The survey results </em></pre><pre><em>revealed that implementation of sharia marketing concept in Puskopsyah DIY </em></pre><pre><em>was good enough though not all aspects of running perfectly. For example, the </em></pre><pre><em>facts on the ground show that not all product marketing process carried out by </em></pre><pre><em>the prevailing fatwa supervised and issued by the Sharia Supervisory Board.</em></pre> <p><strong><em>Keywords:</em></strong><em> Sharia</em><em>,</em><em> Marketing</em><em>,</em><em> and Puskopsyah DIY.</em><em></em></p>http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/516Sharia, Marketing, and Puskopsyah DIY. |
| spellingShingle | hendri hermawan adinugraha PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH An-Nisbah: Jurnal Ekonomi Syariah Sharia, Marketing, and Puskopsyah DIY. |
| title | PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH |
| title_full | PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH |
| title_fullStr | PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH |
| title_full_unstemmed | PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH |
| title_short | PEMASARAN SYARIAH PADA LEMBAGA KEUANGAN MIKRO SYARIAH |
| title_sort | pemasaran syariah pada lembaga keuangan mikro syariah |
| topic | Sharia, Marketing, and Puskopsyah DIY. |
| url | http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/516 |
| work_keys_str_mv | AT hendrihermawanadinugraha pemasaransyariahpadalembagakeuanganmikrosyariah |