“Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia
Green marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2013-06-01
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| Series: | Journal of Economic Development, Environment and People |
| Subjects: | |
| Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/22 |
| _version_ | 1819015424670433280 |
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| author | Saša Raletić Dragana Beljanski |
| author_facet | Saša Raletić Dragana Beljanski |
| author_sort | Saša Raletić |
| collection | DOAJ |
| description | Green marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible behavior is justified by the fact that purely commercial marketing business ignores the possible conflict between short-term desires and long-term benefits of market entities and society, with regard to global environmental problems. The laws are the lower limits of business and the community social responsibility, which includes green marketing, a higher level. Whereas the National Assembly of the Republic of Serbia in May 2009 adopted 16 laws on environmental protection, that is called the “Green Package”. Laws were passed with the aim of regulating the business and social responsibility and green marketing and development. The aim of this analysis is the “Green Package” as a basis for application of green marketing in Serbia. The work will result in efficiencies that are realized by applying the law of “green package” and point to existing gaps. |
| first_indexed | 2024-12-21T02:31:31Z |
| format | Article |
| id | doaj.art-90799aab9b33466a823cc16aafb54032 |
| institution | Directory Open Access Journal |
| issn | 2285-3642 |
| language | English |
| last_indexed | 2024-12-21T02:31:31Z |
| publishDate | 2013-06-01 |
| publisher | Editura Fundatiei Romania de Maine |
| record_format | Article |
| series | Journal of Economic Development, Environment and People |
| spelling | doaj.art-90799aab9b33466a823cc16aafb540322022-12-21T19:18:55ZengEditura Fundatiei Romania de MaineJournal of Economic Development, Environment and People2285-36422013-06-0122404922“Green Pack” in Function of Green Marketing as a Form of Social Responsibility in SerbiaSaša Raletić0Dragana BeljanskiVocational colleges of business communications and management, Sremski Karlovci, SerbiaGreen marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible behavior is justified by the fact that purely commercial marketing business ignores the possible conflict between short-term desires and long-term benefits of market entities and society, with regard to global environmental problems. The laws are the lower limits of business and the community social responsibility, which includes green marketing, a higher level. Whereas the National Assembly of the Republic of Serbia in May 2009 adopted 16 laws on environmental protection, that is called the “Green Package”. Laws were passed with the aim of regulating the business and social responsibility and green marketing and development. The aim of this analysis is the “Green Package” as a basis for application of green marketing in Serbia. The work will result in efficiencies that are realized by applying the law of “green package” and point to existing gaps.http://ojs.spiruharet.ro/index.php/jedep/article/view/22green marketing, “Green Pack”, social responsibility |
| spellingShingle | Saša Raletić Dragana Beljanski “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia Journal of Economic Development, Environment and People green marketing, “Green Pack”, social responsibility |
| title | “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia |
| title_full | “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia |
| title_fullStr | “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia |
| title_full_unstemmed | “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia |
| title_short | “Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia |
| title_sort | green pack in function of green marketing as a form of social responsibility in serbia |
| topic | green marketing, “Green Pack”, social responsibility |
| url | http://ojs.spiruharet.ro/index.php/jedep/article/view/22 |
| work_keys_str_mv | AT sasaraletic greenpackinfunctionofgreenmarketingasaformofsocialresponsibilityinserbia AT draganabeljanski greenpackinfunctionofgreenmarketingasaformofsocialresponsibilityinserbia |