Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications

In the article, the researches of many scholars dealt with the role of libraries in the modern society, their transformation, as well as the activity of libraries in the information and analytical direction, which formed the theoretical basis of the srudy are presented. The activation of the process...

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Main Author: Karaschuk Oksana
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2020-01-01
Series:Наукові праці Національної бібліотеки України імені В.І. Вернадського
Subjects:
Online Access: http://nbuv.gov.ua/j-pdf/npnbuimviv_2020_57_17.pdf
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author Karaschuk Oksana
author_facet Karaschuk Oksana
author_sort Karaschuk Oksana
collection DOAJ
description In the article, the researches of many scholars dealt with the role of libraries in the modern society, their transformation, as well as the activity of libraries in the information and analytical direction, which formed the theoretical basis of the srudy are presented. The activation of the processes of informatization of society is analyzed where the role of libraries in the modern world is fundamentally changing. It is emphasized that in today’s information society, proper organization of communication is a key factor influencing the effectiveness of the activity. The activity of library information centers as one of the means of social communication is revealed. It is proved that today there is an increased demand for receiving and using information of all levels of complexity, especially in management structures, which require independent, accurate and effective decisions. Due to the democratic changes in society, the rapid formation of numerous political parties, the emergence of a large number of public organizations, their information requests are growing, the information bases of these structures are being formed and the information market is developing accordingly. The new IT organizations need market transformation. All this requires to fill social communications and relevant information bases with new, up-to-date information. The information and analytical product of scientific libraries is always geared to the interests of the whole society, not to individual political figures. The results of the activities of the National Libraries are a source of objective information and, therefore, there are every reason to be used by the authorities to make important political decisions.
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spelling doaj.art-908a5995639f4a4f96602d341fa972bb2022-12-21T19:19:48ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162020-01-0157192203Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic CommunicationsKaraschuk OksanaIn the article, the researches of many scholars dealt with the role of libraries in the modern society, their transformation, as well as the activity of libraries in the information and analytical direction, which formed the theoretical basis of the srudy are presented. The activation of the processes of informatization of society is analyzed where the role of libraries in the modern world is fundamentally changing. It is emphasized that in today’s information society, proper organization of communication is a key factor influencing the effectiveness of the activity. The activity of library information centers as one of the means of social communication is revealed. It is proved that today there is an increased demand for receiving and using information of all levels of complexity, especially in management structures, which require independent, accurate and effective decisions. Due to the democratic changes in society, the rapid formation of numerous political parties, the emergence of a large number of public organizations, their information requests are growing, the information bases of these structures are being formed and the information market is developing accordingly. The new IT organizations need market transformation. All this requires to fill social communications and relevant information bases with new, up-to-date information. The information and analytical product of scientific libraries is always geared to the interests of the whole society, not to individual political figures. The results of the activities of the National Libraries are a source of objective information and, therefore, there are every reason to be used by the authorities to make important political decisions. http://nbuv.gov.ua/j-pdf/npnbuimviv_2020_57_17.pdf library, information society, information-analytical activity, analytical services, information aggression, strategic communications, social communications, independent information.
spellingShingle Karaschuk Oksana
Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
Наукові праці Національної бібліотеки України імені В.І. Вернадського
library, information society, information-analytical activity, analytical services, information aggression, strategic communications, social communications, independent information.
title Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
title_full Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
title_fullStr Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
title_full_unstemmed Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
title_short Information and Analytical Activity of Libraries in the Modern World as a Component of Strategic Communications
title_sort information and analytical activity of libraries in the modern world as a component of strategic communications
topic library, information society, information-analytical activity, analytical services, information aggression, strategic communications, social communications, independent information.
url http://nbuv.gov.ua/j-pdf/npnbuimviv_2020_57_17.pdf
work_keys_str_mv AT karaschukoksana informationandanalyticalactivityoflibrariesinthemodernworldasacomponentofstrategiccommunications