PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG

PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attra...

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Bibliographic Details
Main Authors: Widya Muna Mayasari, Agung Budiatmo
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2017-11-01
Series:Jurnal Administrasi Bisnis
Subjects:
tourism product attributes, word of mouth, travel decision
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/16600

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