Post-decision search in repeated and variable environments

When faced with a decision, people collect information to help them decide. Though it may seem unnecessary, people often continue to search for information about alternatives after they have already chosen an option, even if this choice is irreversible (e.g., checking out other cars after just purch...

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Main Authors: Kinneret Teodorescu, Ke Sang, Peter M. Todd
Format: Article
Language:English
Published: Cambridge University Press 2018-09-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/18/18202/jdm18202.pdf
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author Kinneret Teodorescu
Ke Sang
Peter M. Todd
author_facet Kinneret Teodorescu
Ke Sang
Peter M. Todd
author_sort Kinneret Teodorescu
collection DOAJ
description When faced with a decision, people collect information to help them decide. Though it may seem unnecessary, people often continue to search for information about alternatives after they have already chosen an option, even if this choice is irreversible (e.g., checking out other cars after just purchasing one). While previous post-decision search studies focused on “one-shot” decisions and highlighted its irrational aspects, here we explore the possible benefits of post-decision search in the long run. We use a simple search task in which participants repeatedly decide whether to select the current alternative or continue to search for a better alternative. In a preliminary study we find that participants indeed conduct post-decision search even in unique environments, where information about forgone options cannot be used in future choices. In the main studies exposure to post-decision information was manipulated directly in unique environments, and was found to lead to better performance. The source of the observed improvement was further investigated with an explicit strategy elicitation methodology. We find that following exposure to post-decision information, people collect more data before generating thresholds. Thus, although post-decision search in unique environments might appear redundant, our results suggest it can help decision makers to modify their strategy and improve their future choices.
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spelling doaj.art-90b378a0b4d84ad1bc4f1e541e99a4952023-09-03T03:57:18ZengCambridge University PressJudgment and Decision Making1930-29752018-09-01135484500Post-decision search in repeated and variable environmentsKinneret TeodorescuKe SangPeter M. ToddWhen faced with a decision, people collect information to help them decide. Though it may seem unnecessary, people often continue to search for information about alternatives after they have already chosen an option, even if this choice is irreversible (e.g., checking out other cars after just purchasing one). While previous post-decision search studies focused on “one-shot” decisions and highlighted its irrational aspects, here we explore the possible benefits of post-decision search in the long run. We use a simple search task in which participants repeatedly decide whether to select the current alternative or continue to search for a better alternative. In a preliminary study we find that participants indeed conduct post-decision search even in unique environments, where information about forgone options cannot be used in future choices. In the main studies exposure to post-decision information was manipulated directly in unique environments, and was found to lead to better performance. The source of the observed improvement was further investigated with an explicit strategy elicitation methodology. We find that following exposure to post-decision information, people collect more data before generating thresholds. Thus, although post-decision search in unique environments might appear redundant, our results suggest it can help decision makers to modify their strategy and improve their future choices.http://journal.sjdm.org/18/18202/jdm18202.pdfpost-decision information search exploration secretary problem optimal stopping problems threshold strategiesNAKeywords
spellingShingle Kinneret Teodorescu
Ke Sang
Peter M. Todd
Post-decision search in repeated and variable environments
Judgment and Decision Making
post-decision information
search
exploration
secretary problem
optimal stopping problems
threshold strategiesNAKeywords
title Post-decision search in repeated and variable environments
title_full Post-decision search in repeated and variable environments
title_fullStr Post-decision search in repeated and variable environments
title_full_unstemmed Post-decision search in repeated and variable environments
title_short Post-decision search in repeated and variable environments
title_sort post decision search in repeated and variable environments
topic post-decision information
search
exploration
secretary problem
optimal stopping problems
threshold strategiesNAKeywords
url http://journal.sjdm.org/18/18202/jdm18202.pdf
work_keys_str_mv AT kinneretteodorescu postdecisionsearchinrepeatedandvariableenvironments
AT kesang postdecisionsearchinrepeatedandvariableenvironments
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