A Systematic Review and a Synthesis Research on Market Orientation Studies

A Systematic Review and a Synthesis Research on Market Orientation Studies

<p>During the last decades, market orientation has received a great deal of attention from marketing scholars. In recent years, there has been an increased focus on the relationship between market orientation and business performance. This study aims at enhancing the researchers’ knowledge of...

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Bibliographic Details
Main Authors: Shiva Savabieh, Shahnaz Nayebzadeh, Ramin Abghari, Seyyed Hassan Hatami-Nasab
Format: Article
Language:English
Published: Regional Information Center for Science and Technology (RICeST) 2020-08-01
Series:International Journal of Information Science and Management
Subjects:
scientometrics
systematic review
synthesis research
market orientation
performance
Online Access:https://ijism.ricest.ac.ir/index.php/ijism/article/view/1809

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